Cascade/Maverik Lacrosse to Sponsor Adrenaline Lacrosse and LXM PRO
Cascade and Maverik Lacrosse have officially signed on to be premium sponsors for Adrenaline Lacrosse and LXM PRO…
Wolverine Stills Sees $1B Brand in Merrell
Merrell, which is generating annual revenues just north of $500 million, has lately come off its double-digit streak of top-line growth. In its first quarter, the outdoor brand delivered high single-digit gains. For the full year, Wolverine World Wide, it
Foot Locker Agrees to Acquire German Run Specialty Chain
Foot Locker, Inc. signed a definitive agreement to acquire Runners Point Warenhandelsges. mbH (RPG), the owner of the Runners Point and Sidestep chains in Germany, for total cash consideration of €72 million (approximately $94 million)…
Skins Hires Channel Manager
Skins Compression, the maker of gradient compression sportswear, continues to grow and expand its North American presence with the addition of Ben Harper as channel manager for the Endurance and Winter Sports business…
Report: Puma to Become Arsenal’s New Kit Supplier
Puma has signed a deal to become the new kit supplier for Arsenal, one of the most successful clubs in English football, beginning with the 2014-15 season, according to a report from The Daily Mirror…
Brunswick Corp. to Offer $150 Million of Senior Notes
Brunswick Corporation announced its intent to offer $150 million aggregate principal amount of senior notes due 2021 in a private offering…
Asics Launches Training Footwear Campaign
Asics America is introducing a new line of footwear, apparel and accessories created specifically for the athletic training market with a national advertising and integrated marketing campaign built around the concept of “Next”: the moment when an athlet
Gear Makers Unite to Promote Western North Carolina’s Outdoor Industry Cluster
SylvanSport and 14 other companies have created the Outdoor Gear Builders of Western North Carolina to showcase the cluster of such companies in the region. The group has partnered with the region's economic development agency to showcase their produ
Bomber Gear Broadens Sponsorships to Reach Flat Water Paddlers
Bomber Gear has grown its sponsorships program to include touring events, community organizations and a film project to reflect its move beyond the whitewater apparel market. The sponsorships were chosen to reinforce the brand’s support of all types
Rossignol Appoints U.S. Race Manager
Rossignol Group has hired Jake Stevens as its new US race manager, making him responsible for working with Alpine Race coaches and clubs across the country. He will oversee the Group’s Junior Race and sponsorship program, and coordinating with the U
Nike Appoints HQ Expansion Partners
Nike released the names of its partners for the expansion of their headquarters campus in Beaverton…
Gaiam Reports Sales Rose 19.6 Percent in First Quarter
Gaiam Inc. reported net revenue rose 19.6 percent to $56.6 million in the quarter ended March 31, compared to net revenue of $47.3 million in the prior-year period….
Patagonia Names Marcario to Head New Socially Minded Holding Company
Patagonia has reorganized into Patagonia Works, a new holding company that Founder Yvon Chouinard said will allow the company to take its environmental mission to new industries, such as food. The company simultaneously launched the “$20 Million and
Everlast Partners With ProCamps
Everlast Worldwide Inc. will partner with ProCamps, which operates and manages youth sports camps nationwide…
Timbuk2 Celebrates National Bike to Work Month
Timbuk2, the San Francisco bag company, is celebrating National Bike to Work Month this May with a variety of events and festivities…
