SGB Sports & Fitness

Keen Launches Follow Your Feet Campaign

Keen is launching Follow Your Feet, a campaign to show the brand’s fans and future fans how each individual action can add up to something bigger. This call-to-action campaign weaves together stories from inspiring Keen ambassadors, deserving non-pr

Oliberté Hires PR Firm

Turner PR added Oliberté to the agency’s fashion and lifestyle portfolio. Turner will serve as the brand’s U.S. PR agency of record…

Patagonia to Screen DamNation Documentary in 23 Cities

Patagonia will present free screenings in 23 cities on Thursday, June 5, of the award-winning, feature length documentary DamNation, which explores the sea change in American's attitude from pride in big dams as engineering wonders to the growing awa

Industry Urged to Prepare for Possible West Coast Strike

A coalition of trade associations has released a letter it sent May 9 to the leaders of the International Longshore and Warehouse Union (ILWU) urging them to conclude negotiations with terminal operators on the west coast or risk damaging the U.S economy.

EA Sports, College Athletes Agree on $40MM Settlement

Electronic Arts, the maker of popular college sports-themed video games, will pay current and former college athletes $40 million in damages as part of a deal to settle multiple lawsuits against it, the NCAA, and the Collegiate Licensing Company…

NASGW Donates to Industry Organizations

The National Association of Sporting Goods Wholesalers (NASGW) Board of Directors recently took several actions in support of industry organizations and causes including the approval of three donations on behalf of their member firms…

Fleet Feet Acquires Metro Run and Walk

Fleet Feet, Incorporated announced the purchase of Metro Run and Walk in Mishawaka, IN, which is adjacent to South Bend. The formal acquisition is the 123rd store for the company. The company also said it will open six new franchises in May and June in th