Simms Announces Changes in Marketing Team
Simms, a manufacturer of waders, outerwear and technical fishing apparel and accessories, has added new talent to its marketing team in Bozeman, Mt…
Outdoor Life Announces Grant Program for Sportsmen’s Access Projects
Outdoor Life announces the expansion of its Open Country program…
Herff Jones Rebrands Company ‘Varsity Brands’
Herff Jones, the parent of BSN Sports, announced a comprehensive rebranding effort that reflects the company's accelerated growth, enhanced collaboration and improved ability to serve customers…
Weatherby Appoints Director of Marketing
Weatherby, Inc. promoted Justin Moore to director of marketing…
ATA Show to Split Venues Between Indy and Louisville
The Archery Trade Association (ATA) will bring the industry's largest trade show back to the Kentucky Exposition Center in 2016, 2019 and 2024…
Coolcore Scores High in Hohenstein Testing
Coolcore said its chemical-free fabric has become the first product worldwide to be awarded the Hohenstein Quality Label: ‘Innovative Technology – Cooling Power’…
Probar Adds to Executive Sales Team
Probar named Gregg Lawson to the company’s executive sales team as sales director, alternative channels…
Quiksilver/Roxy Partner with Flip Flop Shops to Help Fight Heart Disease
Quiksilver and Roxy have teamed up with Flip Flop Shops in support of the retailer's “the Heart To Sole: Creating a Stress Free America” campaign. Throughout the month of June, Roxy and Quiksilver will donate fifty cents from the sale of two limited
Keen Launches Follow Your Feet Campaign
Keen is launching Follow Your Feet, a campaign to show the brand’s fans and future fans how each individual action can add up to something bigger. This call-to-action campaign weaves together stories from inspiring Keen ambassadors, deserving non-pr
Oliberté Hires PR Firm
Turner PR added Oliberté to the agency’s fashion and lifestyle portfolio. Turner will serve as the brand’s U.S. PR agency of record…
NSGA Names Two New Board Members; Exec Committee Structure Set
The National Sporting Goods Association (NSGA) elected Pat Donnelley (Donnelley Sports) and Rob Summerfield (MC Sports) as members of its board of directors and Dave Labbe (Kittery Trading Post) as treasurer/chairman-elect. The new board members will serv
The Conservation Alliance to Celebrate 25th Anniversary at ORSM
The Conservation Alliance will celebrate its 25th anniversary this year by hosting two events during the 2014 Outdoor Retailer Summer Market. The organization, which was founded in 1989 by Patagonia, Kelty, The North Face and REI, now comprises more than
Dick’s Sets Grand Opening Celebration in Chicago
Dick's Sporting Goods is inviting the city of Chicago to their three-day grand opening. The celebration runs Friday, June 13 through Sunday, June 15 at the new location at The Maxwell (1100 S. Canal Street)…
Patagonia to Screen DamNation Documentary in 23 Cities
Patagonia will present free screenings in 23 cities on Thursday, June 5, of the award-winning, feature length documentary DamNation, which explores the sea change in American's attitude from pride in big dams as engineering wonders to the growing awa
Industry Urged to Prepare for Possible West Coast Strike
A coalition of trade associations has released a letter it sent May 9 to the leaders of the International Longshore and Warehouse Union (ILWU) urging them to conclude negotiations with terminal operators on the west coast or risk damaging the U.S economy.
