Under Armour Hires PR Firm to Target Outdoor and Action Sports
Under Armour, Inc. is partnering with Charleston, SC-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed Groundswell to oversee its editorial and med
Outdoor Execs Foresee Continued Growth and Adjustment in 2015
Outdoor industry leaders exhibited some of the greatest optimism in years when asked about their outlook for 2015, even as they acknowledged little progress in heading off several existential threats…
OIA Poised to Pivot in ’15
As Outdoor Industry Association enters 2015 poised to pivot on several fronts, including leadership, research and how its pursues its public policy agenda…
Confluence Acquires Boardworks
Confluence Outdoor made a big – albeit expected – splash in the paddlesports industry Monday by announcing it had acquired SUP and surf board maker Boardworks of Carlsbad, CA. In addition to manufacturing and distributing boards and accessories under its
EB Sport Group Launches Relay Fitness Tracker
EB Sport Group launched the Relay, the newest fitness tracker from their WeGo product line. The Relay blends the features of a 24/7 activity tracker with that of a smart watch…
Puma and United Legwear and Apparel Co. Form New Kids Apparel Joint Venture
Puma and United Legwear & Apparel Co. LLC (ULAC) are entering into a joint venture in North America for the production, sales, marketing, and distribution of Puma children's apparel from infant through boys' size 20 and girls' size 16. The
NSGA Sets Team Dealer Program for 2015 Management Conference
NSGA set up the program for released the program the 17th Annual Team Dealer Summit. The 51st Annual NSGA Management Conference and Annual Team Dealer Summit, will be held May 3-6 at the Omni Barton Creek Resort & Spa in Austin, TX…
Moosejaw Tweaks Loyalty Program for 2015
Moosejaw announced several changes to its loyalty program that include discontinuing its High Altitude program that allowed its most loyal customers to earn discounts at an accelerated rate…
Report: Fitbit Exploring IPO
Fitbit Inc is in talks with banks for its initial public offering in the United States, according to a report by Bloomberg. Sources told Bloomberg that Morgan Stanley would lead the IPO and the offering could raise up to $150 million…
Rider Sandals Sponsors Brazilian World Travelers
Rider Sandals will sponsor a “two year couchsurfing trip around the world.” A couple, Rômulo Wolff, 34, and Mirella Rabelo, 32, have left behind good jobs, their salaries and stressful lives in São Paulo, Brazil to travel around the world…
Pressure Builds for Obama to Intervene in West Coast Labor Talks
Pressure on President Obama to intervene in contract talks between the International Longshore and Warehouse Union and Pacific Maritime Association continued to build when more than 160 trade associations and communities sent another letter urging him to
Chaco Sends Nearly 100 Kids to Camp
Chaco made a $46,945 donation to the American Camp Association’s “Send a Child to Camp” scholarship fund for 2014–enough to send 94 underprivileged children to camp…
November Data Suggest Rockies Resorts Will See Big Gains This Winter
Occupancy and revenue figures for the 2014-15 ski and snowboard season continued their upward trajectory at 19 mountain resorts in six western states last month, although the outlook was much rosier for the Rockies than the Far West, according to Denver-b
Amazon Prime Launches 1-Hour Delivery Service in Manhattann
Amazon.com, Inc. launched Prime Now in select areas of Manhattan in New York City Thursday. The service offers Amazon Prime members free two-hour delivery on tens of thousands of daily essentials through a mobile app. One-hour delivery is available for $7
Finish Line Lowers FY Guidance on Q3 Shortfall
The Finish Line, Inc. lowered its guidance for the year as margin pressure led it to miss third-quarter earnings forecasts. Excluding non-recurring items, the company showed a loss of 2 cents a share in the quarter ended Nov. 29, far short of Wall Street&
