SGB Sports & Fitness

USA Swimming Launches New Campaign

Ten industry partners, including USA Swimming, are collaborating on a summer-long campaign called SwimToday, led by five-time Olympian and 12-time medalist, Dara Torres. The lighthearted campaign proclaims swimming as “the funnest sport there is” and show

Crocs Cuts Jobs, Closes Stores After Earnings Drop

Crocs, Inc. said it would reverse its strategy Tuesday, saying and focus on profits over growth. The company will trim its product line, close stores, cut back on direct investment overseas and focus on efficiency. The company unveiled the plan while repo

Skechers Signs Kelly Brook as Endorser

Skechers has signed model, actress and television presenter Kelly Brook to appear globally in the footwear company’s multi-platform marketing and social media campaigns through 2015. The British-born star…

Outsiders Ball Sponsors Finalized

The Outdoor Foundation confirmed the full roster of sponsors for the 2014 Outsiders Ball, which will be held in Salt Lake City on the eve of the Outdoor Retailer Summer Market…

Majestic Athletic Launches Player Trades Promotion

Majestic has launched its new Summer Trade Bummer Buster promotion. Now through July 31, Majestic will offer any customer who has purchased the jersey of a traded player through majesticathletic.com a coupon for 50 percent off toward another authentic col

Johnny Manziel Top 2014 NFL Jersey-Seller

Johnny Manziel, the 22nd overall pick in the in the 2014 NFL Draft by the Cleveland Browns, has the top selling NFL player jersey on NFLShop.com. The sales were based between Apr. 1 and July 17…

Cortland unveils ‘Next 100 Years’ Initiative

To mark the Cortland Line Company’s centennial in 2015, the company announced that it is partnering with four conservation and education organizations to help ensure that great fishing remains a part of our nation's heritage for another century

Brunswick to Divest Bowling Businesses

Brunswick Corporation reached an agreement to sell its retail bowling business to Bowlmor AMF for $270 million. As a result of the sale, the company also said it plans to divest its bowling products business, which includes a wide range of balls, bags, sh

Active Ride Shop Finds New Investor to Help Expand

Active Ride Shop has received an undisclosed investment from Tengram Capital Partners with a plan to accelerate its expansion. As a part of Tengram’s investment, Rick Mina, a former Foot Locker executive, will join the action sports chain’s bo