Agenda has formed a unique partnership with Nice Kicks, the sneakerhead website.

This July, Agenda Long Beach welcomes Nice Kicks to the show floor where they will create exclusive content that will be pushed through their web and social channels. They will also be broadcasting live from the show floor on the Nice Kicks Live radio show, which is featured on Dash Radio, one of the leading Internet radio platforms.

This is the first step in creating an ongoing collaboration between Agenda and Nice Kicks. We have various projects in the works including a Nice Kicks curated edition of Agenda Emerge in 2016.

“We are really excited for the opportunity to work with the team at Nice Kicks. There is huge potential with this partnership for broadening our reach and creating new platforms together in the future.” said Agenda founder Aaron Levant.

Nice Kicks has grown to become the authoritative voice on sneakers and sneaker culture. Highly regarded media outlets such as the Wall Street Journal, ABC, CBS, CNN, ESPN and MSNBC have all quoted and/or referenced Nice Kicks when speaking on the topic of sneakers.

Nice Kicks reaches more than 6 million readers per month and socially engages with more than 5.8M fans and followers across Instagram, Facebook, Twitter, YouTube, and Google+ combined.

“Agenda is something that we have long looked forward to as a place that we can see what is coming from the best brands in sneakers, street wear, and accessories. Beyond the products, the event is filled with an energy and experience that cannot be matched. Allison and I are honored to partner with Aaron and his team on this, the first of hopefully many joint ventures.” says Matt Halfhill, founder of Nice Kicks.

This partnership will kick off at the Agenda Show in Long Beach California on July 8-9.