SGB Sports & Fitness

Itochu Launching Gramicci Footwear in Japan

Itochu Corporation is launching the first line of Gramicci-branded footwear in Japan under a recently concluded sublicensing agreement with the U.S. outdoor apparel brand. The collection will be released in January 2015…

Adidas Sees World Cup Marketing Benefit

Adidas claims to have ranked as the “most talked about brand” related to the 2014 Fifa World Cup,” generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr, according to social media analytics firms Simply Measured and Sysomos…

Reebok Increases Prize Purse for CrossFit Games

Reebok, title sponsor of the CrossFit Games, will extend the competition’s prize purse each year for the next seven years, beginning with this season’s competition, which kicks off on July 25 in Carson, CA. Over the past seven years, prize win