SGB Sports & Fitness

Shoe Carnival Finds Success Reaching Moms

At ICR Xchange, Shoe Carnival’s Cliff Sifford, president, CEO, and chief merchandising officer, said the family shoe chain has found success reaching moms and will be expanding those efforts in the years to come…

NOCSAE Updates Status of Cascade and Warrior Licenses

The National Operating Committee on Standards for Athletic Equipment (NOCSAE) has fully reinstated its license agreement with Cascade and partially reinstated its license agreement with Warrior to allow distribution of a single helmet…

Study: Wearables Helping Americans Lose Weight

It's the second full week of 2015 and already 83 percent of Americans are expected to lose the New Year's weight loss resolution battle, according to The Psychology of Weight Loss, a new study on consumer behaviors conducted by Instant.ly…

Salt Life Adds Surf Ambassador

Salt Life, which is owed by Delta Apparel, has added Timmy Curran to its Salt Life team ambassador roster. Professional surfer and musician, Curran has been a professional surfer…

Skechers Adds LPGA Golf Pro Belén Mozo as Brand Ambassador

Skechers Performance said LPGA Golf Pro Belén Mozo has joined Skechers Performance GO Golf as its newest brand ambassador. Mozo will be featured in upcoming global marketing campaigns and will have direct design influence. Skechers Performance elite athle

Retail Holiday Sales Increase 4 Percent

Total holiday retail sales, which include November and December sales, increased 4 percent to $616.1 billion, according to the U.S. Commerce Department. The results were just shy of the National Retail Federation's projected forecast of 4.1 percent g

US Youth Soccer Appoints CEO

US Youth Soccer announced Christopher S. Moore as its new chief executive officer. He was president and chief operation officer of GENYOUth…

Lululemon Upgrades Fourth Quarter Guidance

Lululemon Athletica Inc. upgraded their revenue and earnings guidance for the fourth quarter in a complete reversal from a year ago. LULU's share price spiked on the news as did the spirits of company executives presenting at the annual ICR XChange i

Adidas to Ramp Up NFL and MLB Endorsements

Adidas AG plans to ramp up sharply its endorsements of NFL and MLB players in the next few years, Adidas North American President Mark King said in an interview with the Wall Street Journal. The report stated Adidas will sign as many as 250 NFL players an