SPRO Renews Sponsorship of Collegiate Bass Fishing Series
SPRO Corp., the manufacturer of fishing lures and tackle, will renew its sponsorship of the 2015 Cabela’s Collegiate Bass Fishing Series, according to The Association of College Anglers…
Chums Names D’Acquisto as National Sales Manager
Chums, a Salt Lake City-based manufacturer of eyewear retainers, outdoor accessories and apparel, recently welcomed Andrew D’Acquisto as its new national sales manager…
Sherpa Adventure Gear Sponsors 2015 Restore Vision Expedition
Sherpa Adventure Gear has become the sponsor of the 2015 Restore Vision Expedition team that will provide free eye care from May 1-10, 2015 in the remote Upper Gorkha region of Nepal. The 24-person medical expedition…
Avex Joins Conservation Alliance
Avex has joined The Conservation Alliance as a new member supporting the organization’s mission in protecting and preserving North America’s last wild spaces…
Korea’s Nepa Sets Sites on Global Expansion
One of South Korea's most successful domestic outdoor apparel and equipment brands announced last week plans to expand abroad to reignite growth in another sign that the party has ended four western outdoor brands that have piled into the country…
Julbo Names First Mideast Distributor
Julbo, the French adventure sports eyewear brand, named EGMA Optical Supplies as its first local stocking distributor for the Middle East.
Outside Television Joins Dish Network Multi-Sport Pack
Outside Television will join Dish’s Multi-Sport Pack of premium sports entertainment immediately, giving millions of active outside enthusiasts across the nation the opportunity to enjoy the popular action channel based on Outside Magazine and its a
New Balance Launches Boston Campaign
New Balance announced its “Nobody Runs Like Boston.” campaign that is dedicated to its hometown city. The campaign highlights the brand’s unique running heritage…
Hoka One One Adds Triathletes
Hoka One One, a division of Deckers Brands, added six new triathletes to its growing roster of pros. The athletes include former Ironman world champion Leanda Cave, Danielle Mack, Lauren Goss…
VF Corp. Appoints Scott Roe as CFO
VF Corp.'s board elected Scott A. Roe to the role of vice president and chief financial officer of the company, effective April 1, according to a filing with the Securities & Exchange Commission. He replaces Robert K. Shearer, who is retiring…
Hockey Helmets Rank Low In Reducing Concussion Risk
In its first release of a five-star ratings system for hockey helmets, Virginia Tech only found one of 32 helmets it tested to be “good” and six to be “adequate” in preventing concussions. The rest were rated poor or weren’t
Decathlon Reports Strongest Growth in a Decade
French sporting goods retailer Decathlon reported price cuts, a broader selection and omnichannel initiatives helped it post its second highest sales growth in a decade in 2014…
Mizuno’s Launches “Every Mile Changes You” Running Campaign
Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, “Every Mile Changes You.” A continuation of last year's “What if Everybody Ran” campaign, two initiatives will official
PAI Partners Agrees to Acquire A.S. Adventure
PAI Partners, a private equity firm headquartered in Paris, has made a binding offer to acquire A.S. Adventure Group, Europe's largest specialty retailer of outdoor equipment and clothing, from Lion Capital LLP. The senior management team will contin
Mall Occupancy Rates at 27-year High
Base rents at shopping malls showed their highest annual gains since 2000 at the end of 2014 as occupancy rates reached 94.2 percent, or their highest level since 1987, according to two leading trade groups for the industry…
