CW-X to Sponsor BattleFrog Obstacle Race Series
CW-X has signed on as an official sponsor of the BattleFrog Obstacle Race Series College Championship.
Under Armour Renews Partnership with Buster Posey
Under Armour announced a multi-year extension of its partnership with Buster Posey.
Hookit, Verifi Share SDSI’s Inaugural Star Brand Award
SD Sport Innovators (SDSI) honored Hookit and VerifiR as the winners of its inaugural SDSI Star Brand Award and cash prize at the SDSI Capital Forum June 7…
Nike Appoints VP, GM Global Basketball
Nike Inc. said Craig Zanon has been named VP, GM of Nike Global Basketball, replacing Michael Jackson who has resigned from Nike.
Herbalife Sponsors LA Galaxy Player Gyasi Zardes
Herbalife announced an individual multi-year sponsorship deal with LA Galaxy forward and US National Team member Gyasi Zardes.
Gorilla Gold Sponsors Monica Abbott
Gorilla Gold, the grip-enhancement towel, said Monica Abbott, the softball pitching phenom, has become its second endorser.
New Balance Foundation Supports Renovation at Boston Children’s Museum
The New Balance Foundation provided funds to the Boston Children’s Museum to refurbish and revitalize the iconic New Balance Foundation three-story climb.
DonJoy Signs NFL Star NaVorro Bowman
DonJoy Performance added San Francisco 49er’s linebacker NaVorro Bowman to its roster of professional athletes.
Global Brands, CAA Form Licensing Venture
Global Brands Group Holding Limited will spin off its brand management business into a new UK subsidiary that will also acquire the licensing business of Los Angeles-based CAA…
Johnson Health Tech to Acquire East Coast Specialty Fitness Retailer
Johnson Health Tech, maker of Matrix, Vision and Horizon fitness equipment, expanded its presence within the U.S. specialty fitness retail market with a deal to acquire Leisure Fitness and its 27 stores along the East Coast.
Pacific Rink Enters Hockey Lifestyle Market
Pacific Rink Gear Supply Company has entered the hockey lifestyle market, bringing bags, apparel and accessories inspired by founders Brad Serkin and Jason Withee.
Dick’s Sporting Goods Donates to Sports Matter
The Dick’s Sporting Goods Foundation and Calia by Carrie Underwood announced plans to donate $500,000 in Sports Matter grants to girls youth sports teams across the country.
Licensing Expo Introduces Sports Activation Zone
Licensing Expo announced the addition of leading NFL players and top industry talent to the new Sports Activation Zone presented by the NFL Players Association (NFLPA) for the 2016 show lineup.
Nike Secures Exclusive Deal for High Schools in Springfield, OR
Nike reached an all-school deal with the Springfield School Board in Oregon.
Retro Fitness Reasserts Lofty Expansion Goal
Retro Fitness enters the second half of the year with nearly 20 franchise agreements signed for new or emerging market development, as well as six new gyms in operation. The national low-cost fitness franchise issued that it expects to open nearly 25 locations by year end, and is on track to have approximately 250 gyms […]
