Is Rowing Making a Comeback?
According to the Sports Facilities Advisory & Sports Facilities Management, rowing is on the rise again. The SFA and SFM noticed a significant number of athletes, young and old, who are recognizing the physical and mental health benefits of participating in the sport & culture.
First Look at Nike’s New (Advanced) Bra Collection
Nike is gearing up to release its updated bra collection, the Nike Pro Bra line, to be available online on July 11 and in retail locations on July 14.
Every Body Balance Studio Raises Money for Pan-Mass Challenge
Every Body Balance launched registration for the fitness studio’s Spin-a-thon and Yoga-a-thon to raise money for the Pan-Mass Challenge.
Full Swing and Alisports Aim to Grow Golf in China
Full Swing Golf and Alisports have entered a partnership to grow the game of golf in China, and will include integrated marketing and cross-promotional programs including he first Tiger Woods branded simulator.
Russell Athletic and Little League Modernize Uniforms
Russell Athletic and Little League unveiled new uniforms for the 2016 Little League World Series tournaments with modernized patterns and performance designs.
TEAMS ’16 Conference & Expo Schedules for September
The National Congress of State Games (NCSG) announced plans for its annual meeting, which will be co-located with the TEAMS ’16 Conference & Expo in Atlantic City, Sept. 26–29.
Fitbit Partners with Institute for Breast Cancer Research
Fitbit has partnered with Dana-Farber Cancer Institute to support a potentially ground-breaking study that investigates the impact of weight loss on breast cancer recurrence.
Incipio Commences Tender Offer for Skullcandy
Incipio LLC has commenced its previously announced tender offer for all outstanding shares of common stock of Skullcandy Inc. at a price of $5.75 per share.
Vitaminwater Launches Social Media Challenge Ahead of Olympic Games
Vitaminwater has partnered with Megan Rapinoe, the U.S. women’s soccer star, as pat of a campaign to that embolden consumers to “be a tryathlete.”.
Nike Sues WWE Over “Just Bring It” Phrase
Nike has filed a lawsuit against World Wrestling Entertainment Inc. (WWE) for the use of “Just Bring It” phrase made famous by Dwayne “The Rock” Johnson. Nike believes the mark is too similar to its “Just Do It” slogan.
Nike and Adidas To Co-Sponsor World Gay Soccer Championships
Nike and Adidas, in a rare collaboration, will each sponsor the 2016 International Gay and Lesbian Football Association World Championship, which will be held in Portland from August 6 to 13.
Adidas Scouts High-Level Yeezy Design Talent
Adidas wasn’t joking around when it announced big plans to build out the Adidas + Kanye West entity, as the company posted a slew of high-level design positions for the new label.
Dick’s Sporting Goods Pushes Into California With TSA Lease Buys
Dick’s Sporting Goods will expand much more heavily into California, including its first store in Los Angeles, as part of its purchase of 31 Sports Authority (TSA) leases, according to an updated bankruptcy court filing.
NFL To Live Stream Thursday Night Football On Twitter
The NFL selected Twitter as its exclusive partner to deliver a live digital stream of Thursday Night Football to a global audience across devices and for free during the course of the 2016 NFL Regular Season.
Playground Health App to Promote Social Fitness
Playground Health, a Tucson-based startup, released its social fitness app Playground for iPhone, designed to promote the “Quantified We”: the idea that maintaining an active lifestyle is easier and more enjoyable with friends.
