Nike and Under Armour Release Dueling Apps
Nike has released its Nike+ app, which gives athletes access to Nike’s signature services.
Nathan Signs Elite Ultrarunners
Nathan, a leader in running essentials, expanded its athlete team with four elite ultrarunners.
Success at Retail Drives Nautilus’ Big Gains in Q2
Nautilus Inc. joined its market peers, Aug. 1, in reporting strong results for the second quarter, with its sales surging 32 percent to $78.5 million.
Amer Sports Bolsters Americas Marketing Team
Amer Sports, which owns the Salomon, Atomic and Suunto outdoor brands, bolstered its marketing team in the Americas with two hires and new assignment for four others.
Adidas’ Mark King to Host Two Ten Gala
Adidas’ Mark King will chair Two Ten Footwear Foundation’s 77th VIP Dinner and Gala.
Nautilus Inc. Q2 Sales Surge 32 Percent
Fitness equipment manufacturer Nautilus Inc. reported its sales jumped 32 percent for the second quarter 2016 as its recent acquisition of Octane Fitness plus growth from its existing direct and retail segments fueled gains and a larger profit.
Pou Sheng to Begin Reporting in RMB
Pou Sheng International Holdings Limited will begin presenting its financial results in the remnimbi (RMB) rather than the dollar to eliminate distortions cause by currency translation.
New IOC Athletes’ Commission Head Elected
American ice hockey Olympic champion Angela Ruggiero was elected as the new chair of the International Olympic Committee (IOC)’s Athletes’ Commission.
LifeStraw Provides Water Purifiers to Brazil
LifeStraw has established The Brazil Project to address the more than 34 million Brazilians and 75 percent of rural schools that don’t have access to safe water.
Rawlings Bat Factory Earns Visit from NY Senator
The Rawlings Adirondack Bat Factory in Dolgeville, NY has become one of the victims of the Emerald Ash Borer.
Fabletics Debuts Kate Hudson Commercial
Fabletics, the activewear line co-founded by Kate Hudson, released a new commercial that features Hudson both in front of and behind the camera.
Fitbit Hires Vice President of Digital Health
Fitbit, Inc. hired Adam Pellegrini to join the company as Vice President of Digital Health, beginning September 6.
Modell’s Hires Advertising Agency
Modell’s Sporting Goods sourced Zimmerman Advertising to lead its brand planning, creative, media, digital production, data strategy and hyper-local trade area activation.
Vans Appoints Global Brand President
Vans appointed Doug Palladini to the position of global brand president, effective immediately.
McDonald’s Markets Activewear Tracksuit
McDonald’s entered the activewear market when on July 30 the fast food chain released a hooded vest and track pant in collaboration with Australian fitness and swim brand We Are Handsome.
