Camp 9600 Plans Second Conference, Focuses on Storytelling
Camp 9600, an immersive marketing event held in Breckenridge, CO for active lifestyle professionals, will return for its second year on September 11-13, 2016 with a focus on data-driven storytelling.

Under Armour Launches Running Campaign
Under Armour’s latest chapter in its global marketing campaign, “It Comes From Below,” emphasizes how footwork and footwear are critical components to training.

Dick’s Sporting Goods Acquires Affinity Sports
Affinity Sports will provide key services to various youth sports national governing bodies and large-scale organizations under the Dick’s Team Sports HQ platform.

Sporting Goods Retailers Deliver Upside Surprise
A string of upside earnings reports last week show the liquidation of more than 500 sporting goods stores had less impact than feared from May through July.

Hibbett Sports Eyes More Lifestyle Products and Omni-channel Improvements
While it eked out a 0.8 percent gain in same-store sales during a traditionally slow second-quarter, and beat Wall Street earnings expectations by a penny, Hibbett Sports (Nasdaq:HIBB) officials aren’t sitting back.

Foot Locker Says The Malls Are Far From Dead
Slowing traffic and greater discounting at Eastbay.com and not weak mall traffic clipped profit growth in another impressive quarter for the sneaker retailer.

Cascade Designs Promotes David Burroughs To President
The parent company to the Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine and PackTowl brands named David Burroughs, son of founder John Burroughs, as Cascade Designs’ new president.

Foot Locker Quarterly Sales Hit $1.78B
The retailer grew comps 4.7 percent, opened 23 new stores, remodeled or relocated 64 and paid shareholders $350 million during the quarter ended July 30.
Hibbett Sports Beats Expectations By A Penny
The athletic specialty retailer, which operates 5,000-square-foot stores in smaller markets, said its focus on footwear paid off in the quarter ended July 30.

Aisle Talk, Week Of August 15
Headlines from the active lifestyle industry this past week you may have missed.

By The Numbers, Week of August 15
The leading figures from this week’s news in the active lifestyle space.
Nike Enters Americas Supply Chain Partnership
Nike, Inc. and affiliates of Apollo Global Management have entered into a strategic partnership regarding the apparel supply chain in the Americas.
Equinox Debuts Tier X Training Program
Equinox, a high-performance lifestyle company, debuted their Tier X training program.
FLA Releases First Factory Compensation Report
The Fair Labor Association’s (FLA) report includes compensation data at dozens of factories used by global athletic and outdoor apparel brands.

Remington Outdoor Co. Inventory Swells
The company’s inventory grew 26 times faster than its sales in the quarter ended June 26 amid a shift toward guns the company only began shipping this summer.