Sports Authority Ready to Nix Team Sponsorships
Sports Authority has filed a motion in bankruptcy court seeking to reject sponsorship agreements with nine professional sports teams.
Lululemon Lifts Sales by 17 Percent in Q1
Lululemon Athletica Inc. upped its revenue outlook for 2016 as first-quarter sales came in stronger than expected. Earnings came in line with its guidance but narrowly missed Wall Street’s target.
Outdoor Tech Founder Krissman Exits Company
Outdoor Tech Founder and CEO Caro Krissman has sold his shares to the brand’s lead investor and is on the prowl for his next CEO gig.
Equinox Appoints President to Oversee Flagship Hotels
Equinox, operator of upscale fitness clubs, has appointed Josh Wyatt as President of its branded hotel business- scheduled for its first opening in 2019.
Fitbit Unites Health Channels in New Corporate Wellness Program
Fitbit turned its attention to enhancing its corporate wellness initiatives, launching Fitbit Group Health.
Soccer Star Ibrahimovic Launches Sportswear Brand A-Z
Swedish professional soccer player and captain of the Sweden national team, Zlatan Ibrahimovic, unveiled his new sportswear brand, A-Z.
Running USA: Race Participation Falls for Second Straight Year
Running USA reported that the number of recreational athletes completing road races declined more last year than in 2014, which marked the first such decline in more than two decades.
Skechers Performance Extends Partnership with the Chevron Houston Marathon
Skechers Performance, a division of Skechers USA Inc., extended its partnership with the Chevron Houston Marathon and Aramco Half Marathon.
Speedo Launches Missy Franklin Collection
Speedo USA, a division of PVH Corp., introduced the “Missy Franklin Signature Series” of performance suits for women and girls, designed in collaboration with the five-time Olympic medalist.
EXOS Spreads Fitness Education With Certification and Wearable Data Course
EXOS released a new certification program for coaches, trainers and physical therapists to become EXOS-Certified Fitness Specialists. The company will also hold an information series on wearable data, in collaboration with Intel.
CrossFit Brazil Grows Participation
AS of June 6, 2016, Brazil is currently the fourth country leading in the number of official CrossFit gyms, trailing the U.S., Canada and Australia.
Personal Connected Health Gains a New Honcho
The Personal Connected Health Alliance appointed Patricia “Patty” Mechael as its EVP, and launched a recharged mission and strategy to catalyze market and policy innovation for the sustained adoption of personal connected health.
Under Armour Pools Fitness Data Into Personalized Shopping App
Under Armour launched UA Shop, the brand’s first mobile app that uses consumer fitness data to recommend shopping purchases.
Volcom Taps Georgia May Jagger as Ambassador
Volcom Women’s named Georgia May Jagger as International Brand Ambassador, making the first time the action sports brand has filled that role with a celebrity rather than athlete…
Costa Partners with Dave Mercer
Costa recently has signed a marketing partnership agreement with Facts of Fishing TV show host and Bassmaster Elite Series tournament emcee Dave Mercer…
