Modell’s Hires Advertising Agency
Modell’s Sporting Goods sourced Zimmerman Advertising to lead its brand planning, creative, media, digital production, data strategy and hyper-local trade area activation.
Vans Appoints Global Brand President
Vans appointed Doug Palladini to the position of global brand president, effective immediately.
McDonald’s Markets Activewear Tracksuit
McDonald’s entered the activewear market when on July 30 the fast food chain released a hooded vest and track pant in collaboration with Australian fitness and swim brand We Are Handsome.
Sports Facilities Management Shift Strategy to Multi-generational Consumer
According to The Sports Facilities Management (SFM), new youth and amateur sports venues must be built and managed with a multi-generational customer in mind to be successful.
Newell’s Outdoor Unit Sees Fishing Offset Winter Weakness in Q2
Newell Brands Inc. reported that its Outdoor Solutions segment, formerly Jarden Outdoor Solutions, eked out a 0.5 percent gain in sales in its second quarter.
Deckers Outdoor’s Ugly But Upbeat Quarter
Deckers Outdoor Corp. reported an ugly first quarter as its losses widened and sales fell sharply. But at least they were a lot less ugly than expected.
Aisle Talk, Week of July 25
A quick hit of this week’s breaking news in the active lifestyle industry.
Shock Doctor Partners with the American Association of Orthodontists
Shock Doctor announced an official relationship with the American Association of Orthodontists (AAO) in order to encourage mouthguard adoption among young athletes.
Omeals Picks Up Momentum Media PR
Omeals, an outdoor foods brand, has selected Momentum Media PR as its public relations agency of record.
Nemo Hires New North American Sales Director
Nemo Equipment, the outdoor gear manufacturer, announced Mike Welch as its new North American Sales Director.
North America Propels Columbia Sportswear In Q2
Columbia Sportswear Company grew sales 2 percent in the second quarter and beat profit expectations powered by growth of its Columbia, Prana and Mountain Hardwear brands in North America, but weakness elsewhere in the world left it short of expectations.
Jarden Outdoor’s Organic Sales Flattish in Q2
Newell Brands Inc.’s reported organic sales at the former Jarden Outdoor Solutions segment grew a mere 0.5 percent in the second quarter with growth in Pure Fishing largely offset by weather related declines at winter sensitive businesses such as K2 Sports, Volkl and Marker.
Brunswick Banks on Fitness with Another Acquisition
Brunswick Corp. is doubling down on its fitness equipment segment, including Life Fitness, Cybex and Hammer Strength, as it reported another strong quarter of results from the category and announced an additional acquisition.
Brunswick Corp. to Acquire Indoor Cycling Group
Brunswick Corp. signed an agreement to acquire Indoor Cycling Group (ICG), which specializes in the design of indoor cycling equipment.
Poll: Tackle Football Considered Highly Inappropriate for Children
UMass Lowell issued a new poll July 28 showing that a significant majority of people do not believe tackle football is appropriate for children below high school age.
