No Bull Sports, a startup nonprofit organization dedicated to uniting and empowering young female athletes, launched on October 11, 2016 — National Day of the Girl.

No Bull comes to life through an online sports community where girls can receive training tips, advice from leading athletes, mentorship opportunities and access to quarterly scholarships.

Kelly Vucovich, Fresno, CA-based entrepreneur and CEO of No Bull Sports, was inspired by her family to create No Bull Sports. The organization name is a play on a family inside joke.

“Since my last name was Noble and my father had 5 daughters, my mother would joke that he had ‘No Bulls’ and that’s where we came up with the name. The inspiration to create No Bull Sports came from watching my nieces swim and realizing the challenges that many young female athletes face,” said Vucovich.

Vucovich continues, “My father was a former professional athlete and played for the Detroit Pistons. Growing up he was very poor. My father would tell me stories of how he would do chores after school and on weekends to earn five cents to ride the bus downtown and play basketball at the YMCA.”

Vucovich recognized that for many, athletics symbolize a ticket out of their current situation, but with sports expenses constantly increasing, not everyone can afford to participate in extracurricular activities. Through quarterly scholarships, No Bull Sports strives to provide trailblazing young women with the financial resources they need to achieve their academic and athletic goals.

Inaugural Scholarship details: Scholarship application forms must be completed and submitted through by 5 p.m. PST on December 1st, 2016 to be considered for the scholarship award.