Sport Supply Fuses Catalog and Field Operations into BSN Sports

Sport Supply Group Inc. announced the combination of its athletic catalog and field sales operations under the company’s flagship BSN SPORTS brand. The new brand and logo was revealed recently at the 2011 National Sales Meeting held in Dallas, TX and attended by many of the companys 900 employees. The company will change its corporate name from Sport Supply Group to BSN SPORTS on Dec. 31, 2011.

“It’s an exciting time for our employees, customers and valued vendor partners,” said Adam Blumenfeld, the companys chairman and CEO. “The fusion of our road, phone, catalog and digital assets into a single brand – BSN SPORTS – paves the way for a full court press into new markets and territories. BSN SPORTS combines the global resources of a fast-growing $300 Million+ company with the personal service and expertise of local team sports professionals. We will continue to deepen our presence and commitment to local communities across the United States, providing Game Changing Solutions for coaches, their players and their budgets.

“BSN SPORTS – the Best Supply Network in Sports – will draw from our rich heritage of four decades in the business to supply customers with the best service, selection and personalized solutions available to the marketplace. The new name embodies our core values of Resourcefulness, Teamwork, Integrity and Heart.”

Sport Supply’s BSN SPORTS division now employs over 250 field sales professionals working from 40 Team Sales Hubs strategically located across the country, partnered with more than 70 Territory Managers based at the companys Headquarters. With additional distribution centers in Richmond, Indiana; Richmond, Virginia; and Ontario, California, the company ships equipment and uniforms to athletes, coaches and athletic directors in colleges and universities, middle and high schools, and recreational programs across the country.

Founded in 1972, Sport Supply Group distributes more than 50,000 products to 125,000 institutional and team-sports enthusiasts through a direct sales force, the Internet and catalogs.