AVP Pro Beach Volleyball Tour, Inc., a wholly owned subsidiary of AVP, Inc. has inked a three-year licensing agreement with Speedo. As part of the new deal, which runs through 2009, Speedo will manufacture, market and distribute the new “AVP and AVP Pro Series apparel by Speedo” line of merchandise to be sold at all AVP Crocs Tour events as well as through retail distribution.
Highlights of the deal include:
- Speedo will develop performance apparel products targeted to a young, active consumer; products will include volley shorts, women's performance swimwear, outerwear, casual wear, hats, visors and backpacks
- All items will bear the distinctive AVP “spiker” logo and be marketed as the “AVP and AVP Pro Series by Speedo”
- Speedo will distribute the line to specialty, surf, sporting goods and department stores
- AVP will market and sell the line onsite in AVP's merchandise stores and tents at each AVP Crocs Tour event and online through avp.com
“We are excited to announce this new licensing agreement with Speedo, a long-time supporter of the AVP Tour,” said Leonard Armato, CEO and Tour commissioner. “With this new line of licensed products from Speedo, our fans and consumers can wear AVP-branded apparel just like their favorite Tour stars. It is an exciting new extension of the AVP brand.”
“For over 20 years, Speedo has supported the AVP Tour and beach volleyball through sponsorships of stars like Karch Kiraly, Kerri Walsh, and Holly McPeak, Speedo has had a strong presence within the AVP Tour over the years,” said Roger Williams, president, Warnaco Swimwear Group, the exclusive licensee of the SPEEDO® brand in North America and the Caribbean. “We are excited to grow our relationship with the AVP Crocs Tour through this new line of licensed apparel. We continue to see in the AVP a great platform to connect with our consumers and the growing loyal AVP fan base on both a local and national level.”
