The Spanx, LLC Board of Directors appointed Caroline (Cricket) Whitton as CEO aand Jeanne Jackson as executive chair.
“I am so happy to announce Cricket as the CEO of Spanx. Her deep commitment to our brand gives me a lot of confidence in the continued success of our business,” said Sara Blakely, founder of Spanx. “I am also thrilled to welcome Jeanne Jackson to the Spanx family. Her unparalleled industry experience will be invaluable as we enter this next phase of growth and innovation. Cricket and Jeanne make a powerful team, and I’m looking forward to working closely with them both in their new roles.”
Most recently, Whitton was Spanx’s president and chief growth officer, leading revenue and growth efforts globally, and has reportedly been the “driving force” behind the brand’s “significant digital transformation” since joining the company in 2017. Before Spanx, she drove digital growth at retail brands, including Wayfair and Design Within Reach. Whitton will partner with Jackson and the company’s Board to execute growth plans.
“I am honored to continue leading the incredible team at Spanx in this new capacity during this critical growth moment in the company’s journey,” said Whitton. “I’m energized by the opportunity to partner even more closely with Sara, our visionary founder, and to collaborate with Jeanne.”
Jackson reportedly brings decades of executive leadership experience, having worked for apparel, retail and lifestyle brands. She has held C-level and senior leadership positions at Nike, Inc., Walmart.com, The Gap, Inc., Victoria’s Secret, The Walt Disney Company, and Saks, Inc. She is also a seasoned corporate director, serving on the Boards of Moncler SpA, Monster Beverage and Delta Airlines. She has been recognized for her leadership in transforming brand products and go-to-market strategies, and named Business Week’s Top 25 Managers of the Year, Vanity Fair‘s America’s Most Influential Women and Fortune‘s 50 Most Powerful Women in American Business.
“I have long admired the evolution and thoughtful expansion of the Spanx business. It has grown beyond its roots as a category-creator in shapewear and is increasingly recognized as a performance apparel business that cannot be defined by a single category,” said Jackson. “The best is yet to come for Spanx, and I look forward to working with Cricket, Sara and the Board to drive the brand to the next level.”
Images courtesy Spanx
