Paul Pierce, the long-time endorser of Spalding products, is prominently featured in three new print advertisements for a 2005 lineup of new products which include INFUSION3, the Spalding NBA Jersey basketball, and the Spalding Zi/O Excel basketball.

Spalding will run the ads this year in such publications as SLAM, Inside Stuff, Sports Illustrated for Kids, Dime, School Sports and Bounce. All creative has been developed by Winstanley Associates out of Lenox, Massachusetts.