New Era Cap Co. has entered into an exclusive relationship with the Hockey Hall of Fame, located in Toronto, Ontario, Canada. The New Era and HHOF relationship engages New Era to be the exclusive licensee and supplier of the organizations’ headwear. The relationship will include New Era producing headwear for HHOF and selling its markings in Canada, the United States and Europe.

“New Era is excited to expand its presence in the world of hockey with its newly formed partnership with the Hockey Hall of Fame,” said New Era Vice President of Alliances Greg Via. “Hockey has a great history, its fans are some of the most passionate and we look forward to developing and producing headwear that represents hockey to the fullest.”

“The qualities reflected in New Era products – passion, integrity and pride – are consistent with those exemplified by the former players honored with election into the Hockey Hall of Fame,” stated Hockey Hall of Fame Vice-President Operations, Craig Baines. “We are pleased to have New Era as our exclusive headwear supplier.”

New Era has built its presence in Hockey since 1995, its partnerships includes licensing relationships with the NHL, HOCKEY CANADA and USA Hockey. The company manufactures and markets hockey headwear in the United States, Canada and Europe.