Source Outdoor Group, a PR, marketing, communications and media relations firm in the outdoor industry, announces the hiring of Phil Barnet as the new senior account executive.

As senior account executive, Barnet will work alongside Source's clients to strengthen their branding and implement creative marketing concepts. He will assist Source's clients in growing their brands, overseeing press relations, handling media planning and scheduling and creating conceptual ad designs.

Barnet joins Source Outdoor Group from Intermedia Outdoors where he was the senior account executive. His main sales efforts focused on marketing the strengths of Game & Fish, Petersen's Hunting, Petersen's Bowhunting, North American Whitetail and Bowhunter magazines.

“I am very excited to be joining the Source Outdoor Group team,” Barnet said. “While at IMO, I had the pleasure of working with SOG in creating long-lasting, mutually beneficial relationships. Source's level of professionalism and strong client relationships attracted me to the team.” aid Aaron McCaleb, owner/president of Source Outdoor Group “We are thrilled to have Phil onboard. His background and experience will greatly benefit our company and clients. He is respected throughout the industry and is a perfect fit for our team.”