Sorel is opening a pop-up shop from October 13 to 22 in the Williamsburg section of Brooklyn, NY. The 900-square-foot space, in the brand’s signature orange color, includes an augmented reality experience, boot customization charm bar and life-sized polar bear featuring local art.
Sorel will showcase a small capsule from its Fall 2023 collection, including the Caribou Royal, Caribou Clog, Caribou X Boot Lace, Kinetic Impact Puffy Zip, Joan Now Chelsea and ONA III Classic. Sorel also collaborated with the singer and actor Chloe Bailey on a limited-edition boot available exclusively in the pop-up.
“This moment is more than a pop-up for Sorel,” Natalie Hayes, vice president of global brand marketing at Sorel, said. “It represents over 50 years of industry-leading experience in footwear, showcasing how Sorel heritage styles—like the Caribou—are truly timeless.”
Photo courtesy Sorel
