Customizable running shoe company Somnio has named communications firm Denny, ink. as its public relations agency of record.


Denny, ink. will oversee all public relations initiatives for the Santa Cruz-based shoe company. Effective immediately, Denny, ink. will manage the media relations, strategic communications counsel and marketing support for Somnio’s collection of specialty running shoes.


“We selected Denny, ink. because of their experience with helping new and exceptional brands connect with media, consumers and specialty running retail partners alike,” said Sean Sullivan, founder of Somnio. “We are excited to be working with the Denny, ink. team as we move into the critical launch phase of our brand.”


Somnio joins Denny, ink.’s roster of brands which currently includes Dynafit, Granite Gear, Kaenon Polarized, Movement Skis, KOR Water, Powderhorn, and Pistil Designs.