Solstice has hired TAOW Productions to create and implement a comprehensive marketing campaign for the companys re-launch of its brand. Under their agreement with Solstice, TAOW will be responsible for re-branding the companys identity and expanding its base of loyal customers. With a new management team in place, Solstice is looking to “extend its brand loyalty” and to solidify its reputation.
The company believes that TAOWs pioneering approach to modern marketing is uniquely suited for reaching this target customer and will be instrumental in creating new brand loyalties among a growing number of outdoor sports enthusiasts.
“TAOW gets it,” said Dan Tiegs, VP of Merchandising and Design. “They understand that the rules of the game have changed and building brand loyalty especially among todays young active consumers – requires authenticity. We chose TAOW because of their unique ability to not only provide creative direction, but they also can implement complicated marketing solutions such as athlete endorsements and unique retail programs.
As Solstices marketing agency of record, TAOW will be responsible for planning and implementing the companys entire marketing program including brand identity, retail programs, marketing communications and event marketing.
“Todays consumers demand authenticity in marketing and experiences that create real bonds between themselves and the companies they embrace,” said B. Scott Taylor, founder and president of TAOW. “Our approach to modern marketing provides unique opportunities for our clients to build authentic relationships with their customers relationships that go far beyond simple impressions.”
