Sole Fitness Makes Leadership Moves as Brad White Takes Helm

Sole Fitness is expanding into the virtual fitness space under its new CEO, Brad White, and new Director of Fitness, Bradford Stevens.

In a media release, Sole said it is entering a new frontier to respond to the growing demand for accessible fitness solutions and has set its sights on injecting new energy into the online fitness space.

White has over 18 years working at Sole Fitness, known for its at-home fitness equipment, as the company rolls out Sole+ Studios, the hub of its online fitness platform.

“We’re committed to continuing Sole’s legacy of providing premium products and experiences as we step into this new landscape,” White commented. “Sole+ Studios is dedicated to producing content that is both engaging and education-focused. We’re excited to offer free classes on all of our best-selling products and inspire people to live healthier lives.”

Spearheading the development and overseeing the creation of of Sole+ Studios online fitness classes, Stevens will take on the dual role of director of fitness and founding instructor.

Stevens has a wealth of experience in the role. Before joining Sole as one of its first three instructors, he reportedly helped develop Peloton’s rower offerings, worked alongside the founders of SoulCycle and Flywheel, and established multiple fitness studios, a corporate wellness company, and “pioneered the online fitness space” with his businesses.

“As the virtual fitness landscape continues to evolve, one thing is always constant: community,” Stevens said. “Our number one priority is building and nourishing the relationships we have with our members. Sole+ Studios is excited to bring a diverse team of instructors to the forefront, one that speaks to all levels and all backgrounds. We’ll be adding even more instructors to our team in September.”

Stevens shared, “As we continue to build out Sole+ Studios, we are making sure that we are evolving with each user no matter where or who they are, we aim to be alongside them every step of the way.”

Image courtesy Fitness Equipment Services, LLC, dba Sole Fitness