SoccerPro.com said that since implementing the Shoefitr's online fitting application last year its return rate has fallen 28 percent.
“Fit is everything in a performance shoe,” said SoccerPro.com Director of Ecommerce, Tony Marrero. “Shoefitr is exactly the tool we were looking for to help our customers find the right fit. Showing the literal adjustments in the shape of a shoe compared to another gives a competitive soccer player the confidence they need to purchase a new style of cleat.”
SoccerPro implemented Shoefitr's application because the visual fitting comparison allows shoppers to optimize their purchase for those few critical millimeters. Shoefitr uses 3D imaging technology to scan the insides of shoes. The measurements are accurate to 250 microns and are used to create a visual display comparing the fit of a shoe a shopper currently wears to the one he/she wants to purchase. This allows players to accommodate their personal fit preferences when shopping online. The application also recommends the best fitting size for each shopper.