Snipes announced that Kelley Walton was appointed the retailer’s new chief marketing officer for the U.S. market.
The global street culture brand reported that Walton will lead the marketing organization in the U.S. to include all budget and marketing functions aligned with the company’s long-term vision. Walton is also responsible for Snipes Serves, the company’s dedicated community and giveback initiative.
Walton joined Snipes from Amazon Music, where she was the head of global brand and integrated marketing. Before that she was vice president of global marketing for the National Basketball Association (NBA) from 2020 to 2022 and head of global brand experience at Under Armour. Walton also held marketing roles at LVMH, Heineken USA, ESPN, and The Coca-Cola Company.
Martin Badour, president of Snipes USA, said [Walton’s] deep understanding of cultural marketing and her strategic vision will be instrumental in elevating our brand and deepening our connection with our communities. With her leadership, we are confident that Kelley will drive impactful marketing activations, boost brand awareness and lead exciting future collaborations and projects to elevate Snipes in the U.S.”
Said Walton, “Snipes is more than just a retailer — it’s a cultural movement,” said Walton. “Being part of a brand so deeply rooted in culture and community truly resonates with me. I can’t wait to bring my global experience, think big and help drive the brand to new heights.”
In January 2024, the company announced that Sven Voth was stepping down from his role as chief executive officer. At the time of the announcement, Snipes said Voth would remain with the company as founder in a two-year transition before moving into a consultancy role on Jan. 1, 2026.
Images courtesy Snipes
