Sneakers4Funds, an independent division of Funds2Orgs, the nation’s largest shoe drive fundraising company, announced three strategic enhancements to push the brand to the next level.
Rob Sahlin has joined Sneakers4Funds to lead and direct the venture.
“Rob has an extensive background in sales and marketing, most recently with the SimpleK12 corporation. His energy and leadership will further enhance the Sneakers4Funds brand to continue catapulting us forward,” said Wayne Elsey, founder, CEO and head coach.
Sneakers4Funds recently beta-tested and now has rolled out nationwide the “prepaid shipping bag” strategy for road races, running stores and running clubs where supporters directly send gently worn, used and new athletic shoes to Sneakers4Funds, and a check is issued to a designated charity. For instance, a running group orders prepaid shipping bags at no charge, distributes them to their members and designates a charity to receive the funds. The members fill the bags with 20 pairs of gently worn, used and new running shoes and drop off the bags at UPS, or schedules a pick-up.
“We have tested this strategy and are now rolling it out nationwide to the running community,” said Elsey. “Our strategic alliance with UPS gives the groups an effortless way to ship the bags, as they are prepaid and labeled. All that needs to happen is a drop-off or pick-up by UPS,” added Elsey. “We have tested this strategy with thousands of prepaid shipping bags and are thrilled with the ease, feedback from partners and the results.”
Sneakers4Funds has gone through an extensive rebranding strategy and launched a new website. Regarding the rebrand, Elsey said, “Our goal was to create a relevant, informative, engaging and simplified experience for our clients. The new website, Sneakers4Funds.com, exemplifies this commitment.”
For more information on Sneakers4Funds, please visit Sneakers4Funds.com.
