SmartWool, has selected the CenterStone Technologies, Inc.s iVendix software application. iVendix will provide SmartWool with a business-to-business (B2B) online ordering system for more than 4,000 of their retail dealers and sales reps in North America. When the application goes live later this summer, SmartWool dealers will be able to place all their re-orders using this new solution. Dealers and sales reps will be able to view automated catalogs, check on the availability of product, place orders, and track and monitor the status of those orders using iVendix since it is accessible 24/7 via the Web.
“In order to continue to provide the most timely access to our products as well as superior customer service to our
specialty retailers, we realized that SmartWool needed a proven B2B sales order management solution,” said Mark
Satkiewicz, vice president of sales for SmartWool. “In our mind, a proven solution is one that retailers will readily
embrace, and in outdoor recreation and action sports CenterStone has rapidly become the industry standard. The
CenterStone implementation is a key pillar in our Be Easy to Do Business With strategic platform. We wanted our
dealers to see product availability and be able to place orders 24/7. Its not just about having the best products, being easy to do business with will also set the SmartWool® brand apart. With this new sales order management application, SmartWool expects to set a new standard for customer service in our industry.”
Tom Detmer, chief executive officer of CenterStone Technologies, commented, “SmartWool has become an
iconic and much sought-after brand for a large percentage of specialty retailers that use our solution, so we are
very excited that SmartWool has selected CenterStone for their B2B e-commerce solution. We speak with
specialty retailers every day, and an enormous percentage of dealers in the lifestyle apparel, outdoor recreation
and sporting goods industries have indicated that they want to conduct business with SmartWool at their
convenience on a 24/7 basis using the CenterStone solution.
“What a great testament to the leadership team at
SmartWool that they pay such close attention to their customers, the specialty retailers. Our iVendix solution
delivers a large and extensive user community that is continuing to grow at a very rapid pace. And it is the
adoption rate by this user community that will drive the ROI for SmartWool. We are looking forward to working
with Mark Bryden, Mark Satkiewicz and the whole team at SmartWool. Based upon our success with other
brands that sell through specialty retail in the lifestyle apparel, outdoor recreation and sporting goods industries,
we have no doubt that CenterStone will contribute to the ongoing growth and success of the SmartWool
business,” Detmer said.
Brands that currently use CenterStones Software-as-a-Service (SaaS) model and make the companys other
solutions available to retail customers and sales reps include: The North Face, JanSport and VF Imagewear,
part of VF Corporation (NYSE: VFC); Pearl Izumi, a division of Nautilus, Inc. (NYSE: NLS); Marmot Mountain, Ex
Officio, Marker Apparel, Adio Footwear and Planet Earth, part of K2 Corporation (NYSE: KTO); Helly Hansen;
Perry Ellis Intl. (NASDAQ: PERY); Geneva Watch Group; Cleveland Golf, and Fidra Golf, part of Quiksilver,
(NYSE: ZQK); RipCurl; Billabong; Sport Obermeyer; Smith Optics; Garmont, Bridgedale and Icebug; KHS
Bicycles; Dale of Norway; ONeill Clothing; Hot Chillys; Petzl and others.
