Outdoor Sports Marketing (OSM) will begin representing Smartwool in all Florida markets effective immediately. The addition of Florida comes after a decade of successful, partnership-based sales and service by OSM in the Southeast Territory (MS, AL, GA, SC, NC, TN, VA).
“We are honored to represent Smartwool in Florida and expand our relationship with this industry-leading brand,” said Rion Smith, co-owner of Outdoor Sports Marketing and vice president of the Friends of the Reedy River nonprofit. “Smartwool’s values mirror our agency goals for growth and partnerships. The addition of Florida further aligns us with our mission of creating positive, long-lasting relationships across all our brands and customers.”
OSM’s Florida sales are led by industry veteran and territory manager, Alyson Levy, who has grown her territory for four consecutive years, focusing on sustainable opportunities and superior service. Levy brings two decades of business development experience to her expanded role with Smartwool, including sales of the brand for years in coastal MS and AL accounts.
“Aly’s dedication to her customers through compassionate and knowledgeable service has shown since day one,” said Nolan Davis, co-owner of Outdoor Sports Marketing and developer of Raven, a custom outdoor industry CRM and Reporting software for sales agencies. “Rion and I look forward to supporting Aly and her team as they drive customer engagement and adoption of the Smartwool brand.”
“The resources and expertise OSM brings to building brands and supporting retailers is best-in-class. We are thrilled to expand OSM’s territory to include Florida,” said Todd Givnish, Smartwool Sales Manager.
OSM’s in-house team also consists of Mackey Leitch (business manager), Sean Oakley (sales coordinator), Gaston Farmer (training specialist) and Will Pfister (training specialist).
A year-round showroom in Greenville SC facilitates key account showings, reinforces regional trade shows and cultivates OSM’s collaborative business environment.
