Skratch Labs, a Boulder, CO-based sports nutrition and hydration company, expanded its leadership team by appointing Jay Peery COO and hiring John Simmons as VP of sales and Jeff Donaldson as VP of marketing.
Peery has been appointed chief operating officer. He has been with the company four years overseeing sales, marketing and operations. In his new role he will have responsibility in growth areas including new products, operations expansion and customer service.
Longtime natural food veteran Simmons will join as VP of sales. He brings with him experience in the natural food industry, most recently as the founder of Third Street Chai. His background is in expanding brand distribution and building relationships with major retailers.
Simmons will help build on the existing distribution of natural grocery retailers such as Whole Foods, Lucky’s and Alfalfas, as well as in the outdoor specialty retail environment with REI, Boulder Cycle Sport, Fleet Feet and others.
Donaldson has been hired as the VP of marketing and will focus on growing the consumer base. Jeff has a background in consumer brand marketing for companies such as Coors Brewing Company, Crocs and most recently for brands such as Whitewave Foods through a marketing agency he founded and operated for the last seven years.
“The explosive growth we’ve had over the last five years is a product of our continued focus on getting the right people for the right jobs. We couldn’t be more excited to have these guys on the team to help us reach the vision,” said Allen Lim, Skratch Labs co-founder.
Skratch Labs, a Naturally Boulder member and sponsor, develops nutrition and hydration products to help athletes and individuals be their best.
