Skins Compression hired Danielle Said as senior marketing manager of digital, communications and e-commerce for North America. Said joins the brands rapidly growing sales and marketing team to help guide the companys continued long-term growth strategies across multiple sporting disciplines and channels within North America.
In her new role, Said will lead national marketing efforts with a focus on digital and social media marketing, as well as E-Commerce and consumer-facing experiences that align with the Skins brand ethos. A significant part of her position will be educating the general public to enhance overall consumer awareness regarding the benefits of the unique and innovative SKINS Gradient Compression technology.
Said brings a wealth of noteworthy knowledge and experience in the sports apparel industry with her, having worked in international sales and marketing for global sportswear brand, 2XU, at its headquarters in Melbourne, Australia. During her time at 2XU, she developed a keen eye for women’s and men’s fitness needs by travelling the world to identify key consumer needs, trends and color palettes that were integrated into a cohesive collection. Most recently, Said served as Marketing Director for San Diego-based onWAX Media, the leading distributor of action and outdoor sports films to retailers based across the globe.
Dani has an impressive business portfolio in the outdoor, sports and apparel industries, and she is a perfect fit to lead the North America SKINS marketing team, said Johnny West, General Manager of SKINS North America. Her significant digital experience and strategic marketing acumen, coupled with a robust understanding of gradient compression active wear – the core of our business – will prove invaluable as the SKINS brand continues its expansion efforts throughout North America.
After being part of the sports industry for quite some time now, I have witnessed first-hand the worldwide expansion of the Skins brand, and am honoured to be a part of this forward-thinking, innovative team, said Danielle Said. Skins has made a lasting imprint within the realm of sports and apparel, and I am looking forward to growing its footprint even further.
Born and raised in Melbourne, Australia, Said launched her career on the heels of earning her Bachelors degree in marketing and international business from Swinburne University of Technology. Said re-located to the United States in October of 2011 and now considers California home. Her passion for the sports apparel industry stems from her devotion to living a fit lifestyle. As a seasoned runner and fitness fanatic, Said has participated in numerous marathon and triathlon events and was a member of a local running club in Australia.
With a relentless commitment to engineering top-of-the-line, cutting-edge compression that works, SKINS sets the benchmark in dynamic gradient compression. The brands winning formula is founded in on-going testing, science and consultation with professional athletes to design a product for peak performance. The technology-driven compression garments are specifically developed to compress muscle groups to trigger acceleration in blood flow, resulting in increased oxygen to working muscles and maximized performance. Skins compression wear is popularly-known to reduce exercise-induced muscle damage, a key factor in promoting active recovery. Whatever the sport, Skins allows athletes to train harder, compete longer and recover faster.
