Skeeter Products, Inc. and BASS, the self-described worldwide authority on bass fishing, said Skeeter will continue its sponsorship of the organization for multiple years.
As part of the long-term agreement, Skeeter will serve as an official boat sponsor of BASS' prestigious tournament structure including the Bassmaster Classic, Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens and BASS Federation Nation presented by Yamaha and Skeeter Boats.
Skeeter will receive opportunities for exposure across BASS' multi-media platforms, which include three industry-leading magazines and the heavily-trafficked Bassmaster.com, and at BASS events. Skeeter will also reap the benefits of BASS' ESPN2 coverage.
“There is no better way for Skeeter to reach anglers than through BASS competition,” said Jeff Stone, senior vice president and general manager of Skeeter Products. “The success of our new FX series bass boats is a testament to the power of reaching the right audience. BASS gives us a way to demonstrate the performance and value of our products to the professional anglers, their fans and the dedicated groups of amateurs who are the life blood of bass fishing. We look forward and are very committed to building on our already great relationship with the BASS community.”
The Kilgore, TX-based company signed on as an official sponsor in 2008 and extended their initial agreement for multiple years based on the success of the collaboration.
“Skeeter continues to showcase quality products and exhibits a commitment to anglers, both professional and amateur,” said Tom Ricks, vice president and general manager, BASS. “We are pleased to continue our relationship with Skeeter.”
