Skechers has opened a retail store in Milan on an iconic shopping boulevard: Corso Buenos Aires.
“As The Comfort Technology Company, Skechers has been a strategic retail player, establishing brick-and-mortar locations across a network of cities where we can interact with consumers around the world and convert millions into enthusiasts,” said Michael Greenberg, president of Skechers U.S.A.
“Italy has played a key role in our growth across Europe. We look forward to further building our business in this important market with this high-profile destination, one whose fashion trends, signature collections and innovative hands-free designs can connect with the tourists and locals who appreciate Milan’s reputation for style,” continued Greenberg.
The famed boulevard has the second-highest footfall in Milan, with 6,900 shoppers per hour. The company describes Skechers’ 294-square-meter store at Corso Buenos Aires 42/9 as a “re-imagination of mid-century design.”
“Milan has long been known as one of Italy’s top destinations for tourism, fashion and culture—and our new store places us among the world’s most prominent brands in this vibrant city—right in the heart of Corso Buenos Aires, one of Europe’s longest shopping streets,” added Sergio Esposito, country manager of Skechers Italia. “Our close proximity to Milan Centrale and Lima metro stations will make our retail location a heavily trafficked conduit for the tens of thousands who come to shop daily.”
Image courtesy Skechers
