Skechers USA said reality TV star Kim Kardashian and Kris Jenner, her mother, will be the faces of the campaign which launches in 2011 and includes
multiple mediums of advertising, in-store and social media, as well as a “Shaping
Up With The Kardashians” challenge.
The “Shaping Up With The
Kardashians” mother-daughter fitness challenge between the two will
encourage consumers to begin their own Shapeups fitness challenges.
“My mom and I are thrilled to be joining the Skechers family to help promote health and wellness,” said Kim Kardashian. “Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step.”
Jenner added, “The Skechers Shape-ups styles are perfect for the woman-on-the-go. As a working mother of six, I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I'm working.”
Skechers Fitness Group President, Leonard Amato stated: “With more than 20 million Shape-ups sold worldwide since its launch in 2009, Shape-ups are making fitness accessible to more people every day. Our goal at Skechers is to shape up America and shape up the world. Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level.”
Consumers can also “Shape-up & Win” with Kim and Kris through the
Skechers Holiday Giveaway. Through www.facebook.com/
Skechers, Skechers will give away one pair of Shape-ups every week throughout the holiday season, from November 22 to January 10. As an incentive bonus, all who enter the contest are already a winner, and will receive a special “gift” from the Kardashians – a discount code worth between 10% and 50% off a shoe purchase at checkout.
Other celebrities who have promoted Skechers in the past include Britney Spears, Christina Aguilera, The Spice Girls, Ashlee Simpson, Gwen Stefani and Carrie Underwood.
