Skechers added West Ham United and Ghana National Team winger Mohammed Kudus to its lineup of elite players competing in Skechers Football boots.
Known as “Star Boy” to fans, Kudus has been seen playing in Skechers speed boot, the Razor, and will now appear in multiplatform marketing campaigns that support Skechers Football.
Skechers signed Kudus at the same time as the company dropped the Evolution Pack. The new colorway celebrates the first anniversary of Skechers Football entering the market and the brand’s global expansion.
The elite players who will compete in Skechers Football boots include Harry Kane at the UEFA Euro 2024.
“I’ve been testing and competing in the Skechers Razor for a while now, and it’s evident to me that this is the best and most comfortable boot I’ve ever worn,” said Mohammed Kudus. “It’s the right time to make it official with Skechers, and I look forward to working with their team to help introduce this incredible brand to more players as they take Skechers Football around the world.”
After developing his talent at an academy in Ghana, Kudus made his professional debut at 18 with Danish club Nordsjælland. He later hit the global stage, signing with Eredivisie club Ajax, where he scored 17 goals before moving to Premier League club West Ham United in 2023. On the international stage, Kudus has scored 11 goals through 32 appearances with Ghana since 2019. His accolades include Eredivisie Team of the Month four times, Confederation of African Football (CAF) Team of the Year and Ghana Footballer of the Year in 2023.
“Mohammed Kudus is a sensational player loved by fans around the world, and, at age 23, is already known for his talent on the pitch, so he’s the ideal athlete for Skechers,” added Greg Smith, VP of product development and merchandising for Skechers Performance. “Along with Harry Kane and our entire team of elite athletes, it’s clear that many of the best and brightest players in the world want to wear comfort that performs. Skechers Football boots offer innovation, performance and comfort unmatched on the pitch. As we grow our roster, we’re introducing an expanded range of boots with Academy and Youth styles this summer—a true evolution for Skechers Football going into our second season on the pitch.”
The Skechers Football range includes three Elite styles in multiple colorways for men and women, including the new Evolution Pack.
- The Razor is a lightweight speed boot with a track-inspired design to maximize acceleration and energy return. It features a carbon-infused soleplate for responsiveness and agility during play.
- The SKX_01 has a custom last that “optimizes comfort and delivers a perfect fit for enhancing touch on the field.”
Both boots are available in standard low-profile, and the SKX_01 is also available in a high-top version.
Beyond the Elite styles, Skechers reported it will soon introduce a new line of entry boots for all levels of play and Youth and Kids boots, featuring an adaptable fit and enhanced comfort. Both ranges will be available in firm ground and turf styles.
Skechers Football launched at the start of the 2023/24 season when the brand signed Bayern Munich striker Harry Kane as the first pro to compete in the boot. Skechers has since expanded its roster with several Premier League athletes, including Arsenal and Ukrainian National Team defender Oleksandr Zinchenko, Nottingham Forest and Swedish National Team forward Anthony Elanga and additional men’s and women’s pro athletes globally.
Images courtesy Skechers