Paul Fredrick, the direct-to-consumer menswear brand, appointed Erica Lee as its new chief executive officer.

Before joining Paul Fredrick, Lee was, most recently, with FullBeauty Brands, a direct-to-consumer portfolio of brands, where she led the Ellos, KingSize and Swimsuits For All brands during her tenure. Before that, Lee held roles in merchandising at Gap, Inc., where she began her career in the company’s retail management training program and at Coach where she “helped drive international growth from within the global merchandising team before leading its North America retail merchandising team.

“I am excited to join the team at Paul Fredrick as CEO to continue building upon the company’s long history as a brand for discerning men with an optimistic and creative sense of style,” said Lee.

Neal Black, former CEO of Paul Fredrick and Jos. A Bank will continue to serve on Paul Fredrick’s board of directors. “Erica Lee is a perfect fit for the needs of Paul Fredrick, and I look forward to working with her in my ongoing role as a Director as she brings her fresh perspective to grow and lead the business through its next chapter.”

“We are thrilled and excited to welcome Erica to the Paul Fredrick team. With her keen eye for strategy and expertise in both the apparel business and the DTC operating model, we believe she will bring dynamic leadership to a deep, savvy executive team,” said Jeff Manassero, board member for Paul Fredrick. “The future is very promising for Paul Fredrick, with Erica bringing her vision to an iconic brand with a long history of providing high-quality menswear.”

Images courtesy Paul Frederick