Skechers USA Inc. announced the launch of the Shape-ups Awareness shoe, a specially designed original style featuring The Breast Cancer Research Foundation's pink ribbon symbol. For every pair of Shape-ups Awareness shoes sold in the U.S., Skechers will donate $10 to The Breast Cancer Research Foundation. In addition, international sales of this style will benefit various breast cancer charities and organizations around the world.
“Shape-ups are designed to incorporate healthy living and fitness into everyone's lifestyle, so it was natural for us to develop a shoe that brings awareness to a critical women's health issue like breast cancer,” said Michael Greenberg, president of Skechers. “When you purchase a pair of Shape-ups Awareness shoes, it's a positive step to improve your own health, while helping others who are battling this devastating disease. We are confident that Shape-ups Awareness sales will generate a substantial donation to The Breast Cancer Research Foundation and help save lives.”
“When Skechers contacted The Breast Cancer Research Foundation, we were thrilled to partner with a global brand with the potential to make a big impact in the breast cancer research field,” said Myra Biblowit, president of The Breast Cancer Research Foundation. “There is a natural synergy between BCRF and Skechers as we both promote the importance of exercise in the fight against breast cancer.”
To promote the charitable mission of the Shape-ups Awareness shoe and The Breast Cancer Research Foundation, Skechers has developed Shape-ups Awareness packaging, point-of-purchase displays, e-mail blasts and a national print ad to launch in October 2010 for Breast Cancer Awareness Month. In addition, fitness celebrity and SKECHERS brand ambassador Denise Austin will wear the Shape-ups Awareness shoe to promote the cause.
Since its inception, the Breast Cancer Research Foundation has raised over $290 million to support clinical and translational research at medical institutions across the globe.