Skechers USA launched “YOU by Skechers” athleisure collection aimed at “the young woman who wants to go from the office to the yoga studio to dinner in comfort and style.
“The YOU collection is an exciting crossover between our lifestyle lines and performance, and really speaks to the way the modern, busy woman is living her life,” says Kathy Kartalis, senior vice president of global product at Skechers. “This unique evolution for Skechers utilizes the best technologies and innovations from our Performance division and leverages that into a new collection that meets the lifestyle and wellness needs of the self-aware woman searching for more balance in her life.”
“We’ve seen an explosion in the desire for lightweight wellness footwear in the athleisure marketplace,” added Michael Greenberg, president of Skechers. “YOU by Skechers gives us the perfect opportunity to fuse the best aspects of both our performance and lifestyle experience to meet that need. We expect this versatile collection to resonate strongly with active women across multiple demographics.”
In coordination with the launch of YOU by Skechers, the company will partner with four high-profile healthy living ambassadors—Koya Webb, a fitness model, vegan advocate and former track star; Danette May, a fitness star and social media influencer; superfood guru and yogi Sophie Jaffe; and NY Pilates expert Katie Yip. All four women will be integrating YOU into their everyday lives and on their social channels.
To drive direct engagement with the target audience of the YOU by Skechers collection, a community has been established under the @YOUbySkechers umbrella across social media platforms on Facebook (facebook.com/youbyskechers) and Instagram (Instagram.com/youbyskechers). Women who follow these channels will find access to our ambassadors as well as content featuring fashion, health and beauty tips as well as positive, inspiring and empowering messaging—all designed to keep them coming back for more.
The initial assortment of styles and colors from the YOU by Skechers collection can be found at Skechers retail stores, footwear and department stores as well as online at skechers.com. The range will expand with additional looks and colors available worldwide in the months ahead.
Photo courtesy Skechers