Skechers promoted Richard Parker to managing director of the United Kingdom and Ireland.
“We celebrated the 30th anniversary of Skechers in 2022 with the company’s international business just shy of 60 percent of our total sales, a new annual record at $7.4 billion. Our UK business was a key contributor to that growth,” said David Weinberg, chief operating officer of Skechers. “As we look to drive growth across the UK in the coming years, we have promoted Skechers veteran Richard Parker to managing director of Skechers United Kingdom and Ireland. We believe that with his varied experience, business acumen and success within the organization and market relationships, he will excel in his new role—one aptly served by Peter Youell for nearly 20 years. The energy and support Peter gave his team, creating a collaborative organization and developing each member’s strengths to all work, elevated the brand and helped establish a foundation for future successes.”
Through his 22-year tenure with Skechers, Parker has worked nearly every position within the UK and Ireland sales division, starting as an area sales manager before handling key accounts and national accounts, including QVC and Amazon. For the last four years, Parker was the national sales manager for Skechers UK and Ireland.
Youell transitioned into an advisor role on the company’s special and key international projects. He joined Skechers in 2004 as sales director, bringing a wealth of experience at competitor brands. He was promoted to managing director of the UK and Ireland, and through his 18 years with the company, helped guide Skechers from a £10 million business to a £200 million business in the region.
