Sitka Gear Inc. has hired Jeff Simpson as its Midwest Sales Manager. In his new role, Simpson will work with key retailers in the Midwest as Sitka continues to increase it presence among Whitetail hunters.
“We were looking for a passionate, hard core whitetail expert that understands the importance of quality hunting apparel, and could effectively articulate that message to other whitetail fanatics” stated Sitka Gear President, Kevin Sloan “Jeff fits the bill perfectly.”
“I have always been impressed with the quality of Sitka Gear, and their management staff. I am thrilled to be part of such a winning team, and look forward to growing their whitetail segment” stated Simpson. “I have probably spent more time in the Sitka System than any whitetail hunter around” added Jeff. “As a Sitka Athlete, I understand its value and am excited about helping bring such a solid clothing solution to the whitetail market.”
Prior to joining Sitka Gear, Simpson was president of Fencepost Films, as well as host and producer of Heartland Bowhunter. He also served as the sales manager for Cerner Corporation, a medical software company prior to pursuing his passion for whitetails full time. Jeff spends over 90 days in the woods in search of whitetails annually. Experience like that provides an intimate knowledge of gear, proper layering, and how to develop a gear system that performs regardless of the hunting environment.
