Nordica, the maker of skis, ski boots and accessories, has retained Jackson Hole brand communication firm, Denny, ink., to manage its public relations efforts.

Denny, ink. will oversee media outreach, strategic communications counsel and social marketing support for Nordica's alpine ski and ski boot collections.

“Nordica continues to evolve within the snowsports marketplace and as we prepare to pioneer some new product technologies, we sought a qualified partner that could help us establish a fresh presence of innovation and performance,” said Willy Booker, President of Nordica USA. “After a thorough review of several agencies, we feel Denny, ink is the agency that can best serve us as we move into the critical next phase of our brand.”