Shred. has partnered with Catrade SA to distribute its eyewear and protection products in Switzerland. The deal will also accelerate the company’s European development plan and provide its products to independent specialty ski and snowboard retailers.
According to Ted Ligety, Shred. co-founder, chairman and chief brand officer, this partnership is a natural extension of Shred.’s mission. “At Shred., we’re dedicated to designing gear that enhances the performance of passionate skiers and snowboarders, with a focus on technology, innovation and quality. To achieve this, we need strong, knowledgeable partners who share our vision,” Ligety explained. “Catrade SA has built an exceptional reputation in Switzerland, and their expertise, premium reseller network and deep understanding of the market make them the ideal distributor for Shred. We’re thrilled to work together to bring our best-in-class eyewear, helmets and back protection to the most demanding Swiss skiers and riders.”
Catrade SA, a Swiss sporting goods industry distributor, is “recognized for its strong relationships with premium retailers and ability to bring top-tier brands to market effectively,” said Shred. in a media release.
Philippe Egli, partner and head of Sales Hardgoods at Catrade SA, expressed his enthusiasm for the collaboration. “We are excited to partner with Shred. Their commitment to developing cutting-edge products that enhance both performance and safety aligns perfectly with our mission. Swiss skiers and snowboarders demand the best, and Shred. Contrast Boosting Lens 2.0 technology, innovative helmet solutions and groundbreaking back protection set a new benchmark in the industry. We look forward to establishing and growing the brand’s presence in Switzerland.”
Louis Boudrias, global head of Sales at Shred., emphasized the strategic importance of this partnership: “Switzerland is a key market for Shred., and working with the right distributor is crucial to ensuring we reach specialty retailers that share our dedication to performance and innovation. Catrade’s experience, premium positioning and deep industry knowledge make them the perfect fit.”
Shred. designs and manufactures performance eyewear and protection in collaboration with elite athletes and engineers. Its Contrast Boosting Lens 2.0 technology, created in partnership with the Massachusetts Institute of Technology (MIT), “has been acclaimed by athletes, consumers and retailers worldwide,” said Shred. The brand’s helmets and back protectors incorporate proprietary impact absorption technologies designed “to maximize comfort, fit and safety while delivering uncompromising performance,” continued Shred.
Shred. and Catrade SA will work closely to bring the brand’s products to specialty retailers in Switzerland and strengthen Shred’s. presence in its discerning ski and snowboard markets.
Image courtesy Shred.
