Footwear and accessories retailer Shoe Carnival Inc. on Thursday announced the appointment of brand and marketing veteran Mark Worden to the newly created role of executive vice president, chief strategy and marketing officer, effective September 10.
“We are excited to welcome Mark to the Shoe Carnival team with his incredible depth of experience as a brand builder and marketing executive,” said Cliff Sifford, Shoe Carnival’s president and CEO. “We believe Mark’s leadership and deep insight into marketing and brand-building will help us as we continue on our road to improve, innovate and enhance customer engagement and experience. We are convinced that Mark’s contributions will serve to propel Shoe Carnival to the next level of performance and growth.”
Worden will join Shoe Carnival with more than 23 years of brand management, marketing and general and executive management experience leading international consumer packaged goods brands at the SC Johnson Company and Kimberly-Clark Corporation.
Prior to joining Shoe Carnival, he led the Northern European region for SC Johnson and was responsible for revenue and share growth objectives across six countries. Prior to this role, Mr. Worden was Assistant to the Chairman and CEO of SC Johnson as well as a senior marketing director. During his tenure at Kimberly-Clark, Worden was a senior brand manager, and held multiple marketing roles across their flagship brands. Mark has a BS in Economics and Business Management from Cornell University and an MBA in Marketing from The College of William & Mary.
