Shock Doctor Protective Insoles appointed four new sales organizations to cover the Rocky Mountains, New York and the Mid-Atlantic, South Central, and Midwest states.

Chad Gallwitz and Lynn Quackenbush, principals of Colorado-based Chadlyn Enterprises, will spearhead Shock Doctor insole business in Colorado, Utah, Wyoming, and New Mexico.

Southern Exposure sales agency, owned by Travis Weist, will run Shock Doctor’s insole sales and marketing in Texas, Arkansas, Louisiana, Oklahoma, and Kansas.

Paul Wu and Andy Correll, partners in the Dedication Sports Group, will cover all Shock Doctor non-snow sports related insole business in New York, Pennsylvania, New Jersey, Delaware, and Maryland. (Snow sports insole sales are handled by Rick Cherashore and Rob Haggerty)

Shock Doctor insole business in North Dakota, South Dakota, Minnesota, Wisconsin, Nebraska, Missouri, Illinois, and Iowa will be handled by Wild Moon sales agency including owner Chet Cisek and his sales associate, David Olsen.

The combined goal of all four sales agencies is to develop and maintain dealer relationships through a professional understanding of retail needs, promotions, merchandising, and regular contact with shop employees. “All our new representatives received accolades from retailers throughout their respective territories,” commented Evan Wert, vice president of sales and marketing. “I am confident that they will be strong assets to our existing outstanding sales team.”