Sherpa Adventure Gear signed three new rep agencies to round out its sales force. Dedication Sports Group, Yukon Trading Company and Endless Adventure Sales are the newest members of the sales team for the U.S.

“In an effort to bring Sherpa Adventure Gear to the forefront of the outdoor and lifestyle industry I reached out to industry leaders and colleagues to assist in growing the brand to its fullest potential,” stated Andy Welling Sherpa’s VP of sales. “These companies and individuals are veterans of the market and will be vital to our success as we grow. I’m thrilled with the possibilities and the caliber of talent we have on our team and I’m excited about what the future holds for us.”

Dedication Sport Group started in 2005 and has grown over the years. Based in Ithaca, NY, its three members cover the mid-Atlantic states which include New York, New Jersey, Maryland, Delaware and Pennsylvania and brings more than 65 years of experience combined.

“We’ve seen a changing mindset of the outdoor and lifestyle industry over the last several years,” explained Dedication Sports Group’s owner and principal rep, Andy Correll. “This is an intriguing time to be in our industry and we are looking forward to developing this new brand and continuing to help our retailers differentiate themselves in this ever changing marketplace. Sherpa as a brand has a real story to tell and allows our retailers to engage with their customers on a deeper, more personal level.”

Yukon Trading Company based out of Seattle, WA has been in business for more than 30 years. Covering Alaska, Washington, Oregon, Idaho and Montana, Yukon Trading Company will have four dedicated reps working to grow the Sherpa business in the Pacific Northwest.

“Sherpa’s story, core values and commitment to giving back to the Nepalese community align with how we approach working with our retail partners and business overall,” said Stuart McCornack, principal at Yukon Trading Company. “As the retail landscape changes we believe Sherpa is well positioned to offer retailers an authentic, tightly distributed brand with proven sell through potential. With the back end support and capabilities of Innov8 Partners, Sherpa’s parent company, we are confident that the brand will grow in a sustainable, profitable way. The future is bright for Sherpa and everyone at Yukon Trading is excited to be a part of the team.”

In 1985, Endless Adventures opened its doors because of the love for the outdoors. Based out of Truckee, CA, owner Dan Hill and two others cover the California, Nevada and Arizona territory. “Sherpa Adventure Gear and its team has impressed me with how organized and well structured it is,” said agency principal Hill. “As an agency, it’s not often that brands come along with a meaningful story, great products and a team in place to build a strong business around. We feel lucky to be a part of the team at this monumental time and look forward to bringing this brand to our retailers.”

Photo courtesy Sherpa Adventure Gear