Nemo Equipment Inc., an outdoor gear manufacturer, brought Pinnacle Outdoor Group on as its New England agency of record.

Pinnacle Outdoor Group, in partnership with the HV Sales Group, includes seven reps strategically located throughout the Northeast. With decades of industry knowledge, the agency works closely with its established retail partners and clients to develop long-term strategies for success. Their territory includes ME, NH, VT, MA, CT, RI, NY, NJ, PA, DE and MD.

“Hal and his team at Pinnacle Outdoor Group have been an integral part of the outdoor community in New England for many years,” said Mike Welch, Nemo sales director – North America. “Nemo is fortunate to work with such a terrific group that values its relationships and maintains a solid reputation within the industry.”

“Nemo is made up of an amazing group of people and we are really excited to be a part of their team,” said Hal Ellms, principle of Pinnacle Outdoor Group. “The products enhance the experience for all levels of outdoor enthusiasts, from the weight conscious backpacker to the living-large festival goer. We’re big fans of all that.”

In addition to Nemo, current clients include Darn Tough Vermont, Vasque Footwear, Mountainsmith and Forsake Footwear.

Photo courtesy Nemo Equipment