Shaun White, a three-time Olympic gold medalist, builds on his namesake brand by adding women’s performance wear for riders of all disciplines. The performance brand, developed with outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard line and has since evolved into a diverse portfolio of snowboards, goggles and men’s and women’s apparel for on- and off-the-mountain.

“We are super excited to expand into women’s outerwear and base layers,” said White. “For too long, I’ve heard women complain about the lack of style and fit from their outerwear. This line is just the beginning of more exciting things to come.”

White worked with an all-female team on the women’s collection. The Graphene Midweight Base Layer Mock Neck and Base Graphene Layer Bottom offer a warm, breathable next-to-skin barrier for high-performance activity. The High Waisted 3L Soft Shell Riding Bib has a PFC-free water repellent DWR, slimming construction fully sealed with Bemis 3L taping and YKK vislon zippers. The bib pairs with the Insulated Riding Jacket made with a dual zone thermal liner, brushed tricot face guard and a thermal cell phone pocket. The Cropped Puffer Jacket transitions from the mountain to après. 

“Female participation levels in snowboarding have been growing steadily over the past several years, so the opportunity to expand Whitespace with a women’s line was a natural next step,” Backcountry CEO Melanie Cox. “The Backcountry team proudly collaborated with Shaun to bring its Whitespace women’s collection to fruition. In fact, our internal product developer and technical designer, who worked with Shaun on the collection, are both women who snowboard. It was a very personal project in which they were able to share their own ideas and feedback from their professional expertise and riding experience. The result is a technical, stylish, yet comfortable collection with a unique street-and-snow inspired aesthetic.”

An assortment of men’s Whitespace apparel will debut in October, including the Graphene Riding Hoodie and Tech Harrington Jacket. The brand also expanded its hard goods category, including the redesigned line of snowboards and goggles. The Whitespace collection will launch on October 17.

For more product information, go here.  

Photo courtesy Whitespace