CrankTank hired Susanne Pfrengle as managing director of CrankTank Europe.

CrankTank also reported it opened an office in Innsbruck, Austria, complementing its headquarters in Idaho. The office is expected to serve the company’s U.S. brand partners looking to expand DTC sales.The company said the new office will also allow CrankTank to serve its European brand partners in their local time zones and often in their native language, improving the speed of delivery and service levels.

“We have been planning this move for over a year,” said CrankTank CEO Scott Montgomery, “and when we connected with Susanne, we knew we had the right leader to take on the challenging role.”

Pfrengle was born and raised in the Black Forest of Germany and and outdoor enthusiast throughout her lifetime. She received her the University of Bayreuth. “I am very happy to join the CrankTank Team and help brands tackle the European D2C market,” said Pfrengle. “CrankTank has the perfect spirit for me, combining a work-hard mentality with the passion for sports and the outdoors as well as a good sense of humor.”

Adrian Montgomery, CrankTank CTO, said, “Expanding our Growth Marketing Solutions into Europe is a major opportunity for CrankTank; we can offer multi-region omni-channel support to our global clients to enable their E-Commerce growth worldwide.”

Photo courtesy CrankTank