SGB Media, the publisher of SGB Executive, SGB Today and the SGB Update newsletters, has relaunched the SGB Outdoor Update email newsletter, the SGB Outdoor home page, and SGBonline.com/outdoor.

SGB Media, which has focused on the active lifestyle market since 2003, is now delivering a weekly SGB Outdoor Update email newsletter each Friday morning, except for holidays, to provide a focused view and weekly wrap of the top stories of the week for outdoor market industry professionals heading into the weekend.

SGB Media has seen its outdoor-focused content and readers increase to over half of the content SGB Editors produce each week,” noted Jim Hartford, CEO and editorial director of SGB Media, LLC. “It only makes sense for us to make that content to those readers in an outdoor-specific format.”

SGB Media will continue to deliver the SGB Morning Update and SGB Evening Update email newsletters to cover daily news across all active industry market sectors and content channels.

“SGB Media will continue to cover the daily business news, product and marketing news and people news across the entirety of the global active lifestyle market, including the outdoor, apparel, footwear, sports & fitness, and sportsman’s sectors, but many of our readers are unaware that SGB Media also produces sector-specific media product content as well,” explained Hartford. 

“For instance, for subscribers who focus on the outdoor market, SGB Media has a separate home page under SGB Outdoor that delivers daily news and serves as a gateway specific to the outdoor space. The same holds for SGB Apparel, SGB Footwear, SGB Sports & Fitness, and SGB Sportsmans.

“Each sector home page can be accessed via the SGB Media home page (SGBonline.com) drop-down menu at the top of the homepage menu or on any page on the the website. Users can save the sector home page as a “favorite” on their browser and/or set up RSS feeds specific to each sector. The sector home pages do not replace the main home page at SGBonline.com,” continued Hartford.

Each sector includes content from each SGB Media channel: SGB Executive, SGB Today, and SGB Update. The channels include:

  • SGB Update content covering the breaking news of the day as it happens.
  • SGB Executive original content focused on insights and analysis, international news and executive interviews.
  • SGB Today content, jointly created with SGB Media PR Pro and PR Premium content partners and SGB Media Editors who take press releases to a new level and present them daily in the SGB Media Update newsletters and the SGB Media home page.

For questions regarding SGB Media, breaking news, subscriptions, content partnerships, or to reach the SGB Media directly, go to admin@SGBonline.com.