SGB Media‘s most-read articles of 2024 include a broad range of topics, brands, market segments, influences, and trends. And, for the first time, includes articles from the SGB Today channel, which covers brand and product marketing news.
SGB Media‘s top articles of the year include the No.1 most-read addressing Kansas City Chiefs QB Patrick Mahomes cracked helmet, which he wore during the playoffs in January 2024. The incident received a significant attention from consumer’s interest in the defective product.
Rounding out the SGB Media Top 5 most read articles in 2024 included Orvis downsizing the company, Yeti’s thought process following its acquisition of Mystery Ranch, HeyDude and Jelly Roll’s global partnership, and Nike, Inc. putting the band back together after appointing Elliott Hill as CEO in October 2024.
***
To read SGB Media’s Top 25 Most Read Articles click on the images or headlines below.
Manufacturer of Patrick Mahomes’ Cracked Football Helmet Issues Statement
EXEC: Inside Yeti’s Thought Process on the Mystery Ranch Deal
HeyDude and Jelly Roll Launch Global Partnership with Limited Shoe Drop
EXEC: Nike Putting the Band Back Together as Elliott Hill Named CEO, Effective October 14
***
Rounding out SGB Media’s Top 25 most read articles in 2024, click on the headlines below.
- Ammo Inc.’s Losses Steepen On Sales Decline
Ammo, Inc., the owner of GunBroker.com, reported sales fell 7.5 percent in the fourth quarter and 24.2 percent in the fiscal year ended March 31 with losses widening in both periods. - EXEC: Adidas Embarks on Next Phase of Yeezy Releases
As previously announced, Adidas will release its remaining Yeezy inventory, featuring products from 2022 through the year, beginning with the 350 V2 in Steel Grey. - EXEC: Nike Admits it Has a Problem, and Its Solution is … Air?
The Swoosh is putting Nike Air ahead of its innovative solutions to its current stale product and sluggish sales problem. The other solution is to play nice and support those pesky retail partners now that the brand suddenly needs them again. - Beachbody to Cut 33 Percent of Staff in New Omni-Channel Business Model
Current participants in Bodi’s Partner Network in the U.S. and Canada will transition to a new Affiliate Program. Bodi’s MLM Network will begin winding down and complete the process by January 1, 2025. - EXEC: Lululemon Pulls Breezethrough Leggings Line, Stock Price Targets Cut
The LULU collection, aimed at hot, low-impact workouts, faced criticism over the design, with a 3.1-star rating from 112 reviews on the company’s website, with comments highlighting issues like unflattering seams and discomfort. - EXEC: Nike Inc. Set to Cut Approximately 1,600 Jobs in Restructuring Effort
As part of the company’s broad restructuring program, which it first announced in December, Nike will cut about 2 percent of its workforce to lower expenses as demand for the brand comes under pressure. - EXEC: Nike and Lululemon Fight Teen Perceptions as Smaller Brands Take Share
With all the conversations about Wall Street darlings Lululemon and Nike stumbling this spring after earnings reports for their most recent quarters, it is interesting to read the data supporting or countering early reactions. - GoBoat Fish Unlocks New Access for Fishing and Outdoor Enthusiasts
The personal inflatable disk boat aims to “revolutionize how fishing and adventure enthusiasts experience their aquatic adventures.” - REI Co-Op to Lay Off 357 Non-Store Staff; Forecasts Revenue Decline for 2024
The move sees 357 employees affected, “impacting 200 people at the headquarters, 6 in S&CS, 30 in Experiences, and 121 in our distribution centers,” according to the CEO’s letter obtained by SGB Executive. The senior leadership team will be pared down 22 percent in 2024. - EXEC: Is Adidas Killing the Golden Goose?
The headlines for a week in the sneaker world were filled with a billboard proclaiming, “Adidas Plans Cheaper Versions of Popular Shoes Like the Samba” and outrage from sneaker aficionados that the brand would dare step on the toes of its iconic shoe. - Fanatics Sets Layoff and Closure Plan for JAX Fulfillment Center
The retailer, designer and manufacturer of licensed sports products has grown out of its hometown Jacksonville, FL fulfillment facility, resulting in the lay-off of 218 employees later this year. - EXEC: Researching Exposures & Effects from PFAS and Consumer Textiles on Human Health
The study provides insights into the measurement of PFAS in various consumer textiles and how they enter the body; however, the pattern of PFAS detection in the evaluated textiles does not fully align with reported human serum levels. - EXEC: Bob’s Stores Commences Going Out of Business Sales
The company said that despite making swift and aggressive changes to its structure and operations, Bob’s Stores was unable to secure the finances needed to maintain operations. - EXEC: Amer Sports IPO Comes Up Short; Some Cite China Concerns
Amer Sports, Inc. will report Q2 results tomorrow morning. Investors hope the slowdown in China did not have an outsized impact on the company’s performance in the period, particularly the Arc’teryx brand, which relies heavily on the Greater China market for its revenue. - Camber Outdoors to Cease Operations in August
The Camber Board and leadership reported it will cease operations in late August 2024 because of “continued industry headwinds combined with the fact that outdoor industry companies are moving beyond the focused workplace tools that Camber Outdoors traditionally has provided.” - EXEC: Sportsman’s Warehouse Kicks Off ‘Spring Reset’ to Clean Inventory, Grow Sales
Wall Street reacted positively to the planned changes, and the Q4 earnings beat as SPWH shares surged 21 percent on Thursday, closing at $3.79 a share. The inventory reduction efforts were said to be $10 million better than planned. - EXEC: Yeti’s New Head of Softgoods Talks Next Steps with Mystery Ranch
Layne Rigney said he is spending most of his time in Bozeman, MT, the home of Mystery Ranch, as he thoroughly assesses the business and how it will integrate with the broader Yeti softgoods business. - Ex-Nike DEI Boss Sentenced to 5 Years for Fraud
Barbara Furlow-Smiles stole over $5 million from Nike and Facebook as a DEI manager. Her greed got her a sentence of five years and three months in Federal prison this week. - Bob’s and EMS to Close Stores, Layoff Employees Amid Financial Struggles
Owned by Los Angeles-based GoDigital Media Group, Bob’s Stores and EMS are closing some stores and will layoff employees beginning June 14 as it company faces liquidity woes. - Study: Out-of-Stocks Drive 66 Percent of Consumers to Another Retailer
“‘Right product, right place, right time’ echoes in every retail conference room. Yet as retailers have expanded their online assortments and marketplaces to attract new customers and traffic, it’s become more challenging to avoid frustrating shoppers when they can’t find their size or their desired item in-store.”
See article below for SGB Media’s coverage of the Key Trends in 2024 active lifestyle news.
SGB 2024 Year in Review: A Shifting Market Impacts the Largest Active Lifestyle Brands
