Author: SGB Executive

Athleta Looks To Capitalize On Robust Women’s Active Apparel Trends

Athleta Looks To Capitalize On Robust Women’s Active Apparel Trends

“Athleta is uniquely positioned to win because we sit at the intersection of a number of exciting consumer trends,” said Mary Beth Laughton, president and CEO, Athleta, during Thursday’s Investor Day presentation of its parent, The Gap Inc. The event outlined the brand’s goal to double Athleta’s sales to $2 billion by 2023 from $1 billion currently. (Read More)

Rawlings To Become Even Bigger Baseball Powerhouse With Easton Acquisition

Rawlings To Become Even Bigger Baseball Powerhouse With Easton Acquisition

The pending acquisition of Easton Diamond Sports is expected to particularly boost Rawlings’ capabilities in the baseball and softball bat category, but Mike Thompson, Rawlings’ chief marketing officer, told SGB Executive he expects the combination will accelerate innovation across a wide range of categories for both brands and help grow the game of baseball. (Read More)

PwC: Broader Sports Industry Faces Long Recovery

PwC: Broader Sports Industry Faces Long Recovery

According to the fifth edition of PwC’s Sports Survey, growth in the broader sports industry, including sports federations, broadcasting and marketing, is expected to decline significantly over the next few years with many industry execs not expecting a full recovery until 2023 or later. PwC wrote in its study, “Like all industries predicated on events and mass gatherings, the unprecedented health crisis brought about by COVID-19 has impacted the sports market at its very core." (Read More)

Foot Locker Upgraded By Bank of America On Nike Momentum

Foot Locker Upgraded By Bank of America On Nike Momentum

Bank of America Merrill Lynch upgraded Foot Locker to “Buy” as the investment firm believes Foot Locker’s momentum improved significantly over September and October, given a shift in back-to-school sales in part due to Nike product momentum. Long-term, Foot Locker is expected to benefit from Nike’s moves to tighten wholesale distribution. (Read More)

Sports Industry Forms Tighter Bonds To Tackle Outfall From COVID-19 

Sports Industry Forms Tighter Bonds To Tackle Outfall From COVID-19 

At a State of the Industry Roundtable at SFIA’s “Back on Track: Insights and Strategies” virtual conference, top executives at Walmart, Molten, HanesBrands, and Technogym indicated the industry continues to adjust on the fly to the continued uncertainties presented by COVID-19 and said enhanced communications across stakeholders has become critical to managing amid the crisis. (Read More)

Retail Reports Roundup

Retail Reports Roundup

A survey of small- to medium-sized retailers commissioned by PayPal found that 20 percent of respondents felt that their future depended on sales generated from this year’s holiday selling season. Other surveys explored how retailers are preparing for the potential of a second wave of the coronavirus, rent relief, an early holiday selling season, and their frustrations with e-commerce. (Read More)

REI Raises The Bar With New Climate Platform

REI Raises The Bar With New Climate Platform

REI Co-op launched an ambitious new climate platform that will see the Co-op more than halve its carbon footprint over the next decade while also completing a 14-year commitment to be carbon neutral in its operations in 2020. Here, SGB Executive talked with REI’s President and CEO Eric Artz about the retailer's stepped-up climate goals, what it means for the Co-op's strategic partners and community, and how REI's business has adjusted to the economic disruptions from COVID-19. (Read More)

Fitness Industry Fights To Keep Health Clubs Open

Fitness Industry Fights To Keep Health Clubs Open

At the International Health, Racquet & Sportsclub Association’s (IHRSA) Innovation Summit held virtually last week, the theme was “Reimagine. Reinvigorate. Rebuild.” The loudest call, however, was the elevated messaging around both the safety and the health benefits of fitness clubs and letting members know that it’s safe to return to their favorite gym. (Read More)

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